Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

Are you a visionary marketing leader with a passion for basketball and gaming? Do you thrive on building vibrant online communities and crafting compelling content that resonates with global audiences? If so, we have an exciting opportunity to join the NBA 2K team as our Director of Digital Content Strategy.

Reporting to Global Marketing Leadership, you will be the driving force behind our global fan engagement strategy. Your mission will be to define and amplify NBA 2K's presence across all digital channels, establishing us as the leading and most trusted voice in basketball culture. You will spearhead both our owned and earned media efforts, connecting with our audience in meaningful and innovative ways.

The role will be based out of our Novato, CA office but will also require occasional travel to our partners and our global offices to establish close working relationships with local teams.

What You Will Do

Shape the Future of NBA 2K Fan Engagement

• Lead The Content Strategy Team: Lead and develop cohesive content strategies, which includes guiding the social, community, and creator marketing leads, working as one holistic team within Integrated Marketing.
• Player-First Approach: Partner closely with Global Insights to map platform strategies to specific audience segments, ensuring content resonates and drives engagement.
• Cross-Functional Collaboration: Partner seamlessly with Brand, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy.
• Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaign cycles. Proactively identify emerging trends and platforms to keep NBA 2K at the forefront of digital engagement.
• Mode & Sub-Brand Strategy: Collaborate with Product Marketing to assess the viability of mode-specific sub-brands and develop associated digital strategies and execution plans.
• Global Social Vision: Develop and implement platform-specific global social media strategies that elevate the NBA 2K brand and foster a thriving community.
• Platform Mastery: Lead our presence across key social platforms including Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, and YouTube. 
• The Brand Look & Feel: Work alongside Global Marketing, Brand, and Creative teams to evolve and maintain a consistent and compelling visual identity for NBA 2K across all digital touchpoints.
• Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI. Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel.
• Data-Driven Decisions: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning.
• Organic & Paid Synergy: Partner with media teams to develop cohesive organic and paid media strategies across all digital platforms.

What Will Make You A Great Fit

• Integrated Marketing Expertise: An indepth understanding of social media platforms (established and emerging), proven audience growth tactics, and a track record of creative and relatable storytelling through content. You can identify and capitalize on new global brand opportunities across social, community and influencers.
• Creator & Influencer Acumen: Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle
• Analytical Prowess: A strong ability to analyze data, measure performance against KPIs, and translate insights into actionable recommendations for ongoing and future optimization.
• Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams.
• Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders.
• NBA Knowledge: A strong understanding of and passion for the NBA, its athletes, and its culture is critical for developing relevant brand strategies and content.
• Video Game Savvy: Extensive knowledge of video games, particularly the different modes within NBA 2K and the audiences that engage with them.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in California at the start of employment is expected to be between $170,200 and $250,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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