Job Description

Who We Are

At Tonal, we know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most intelligent strength training system available that makes working out more efficient, effective, and engaging. 

We are applying our collective knowledge and creativity to reimagine working out, leveraging hardware, software, video content, artificial intelligence and computer vision to help customers achieve their fitness goals.

We're passionate about building products that help our customers thrive.

Overview

As Director of Product for Hardware, you will lead the strategy and evolution of Tonal’s hardware products, including the Tonal Trainer and Accessories. You will be responsible for identifying opportunities for growth through hardware product innovation and working cross-functionally to bring concepts to life.

What You Will Do

• Strategically evolve and grow hardware products and accessories to constantly deliver a better user experience and better business outcomes for Tonal

• Identify opportunities via market research, customer interviews, and analytics, in partnership with product marketing

• Conceptualize, define, and drive hardware initiatives in partnership with engineering, design, and programs teams

• Work with operations teams and suppliers to drive down cost of good sold (COGS) for hardware products

• Lead product requirements creation including definition of use cases, user experience and feature specifications to detail how products and product features should be built

• Manage prioritization and trade-offs among customer experience, performance, profitability, and operational support load

• Grow and lead a team of product managers to execute on hardware product deliverables.

• Build consensus around product strategy and definition

• Manage multiple concurrent hardware initiatives

• Proactively communicate details and progress to senior management and the rest of the organization

Who You Are

• 9+ years of product management experience preferably with combined HW/SW products, with 3+ years of managing product managers.

• Passionate about health and fitness and helping our members be their strongest

• Proven success leading the development and launch of consumer electronics devices, including both hardware and software components

• Understanding of hardware unit economics, business modelling, refresh timelines, and development costs

• Very analytically rigorous but also a consumer-experience-first thinker

• An extremely creative thinker, always challenging and improving your work

• Ability to work under pressure and meet tight deadlines

• Very high attention to detail and organization

• Highly effective communicator

Extra Credit

• Engineering degree

• Experience working on technology related to strength training, exercise, or health and fitness

• MBA or other advanced degree

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.