Job Overview

PrizePicks is scaling into the national spotlight—transforming from an ATL-rooted disruptor into a household name in sports entertainment. To fuel that growth, we’re looking for a Director of Product Marketing to lead upstream marketing planning, strategic marketing communications  and 360 integrated go-to-market campaign efforts across key beats, defining how we own and show up across our primary sports, football and basketball. 

In this role, you’ll own the strategic development and execution of high-profile campaigns that sit at the intersection of awareness, product, and performance. You’ll be the marketing quarterback for our biggest launches—turning game features, promotional mechanics, strategic insights and platform storytelling into breakthrough creative and measurable business results.

This is a career-defining opportunity for a bold, collaborative, and highly strategic marketing leader who knows how to win moments, move metrics, and rally cross-functional teams around game-changing work.

What you’ll do:

• Lead Campaign Strategy: Own end-to-end development of PrizePicks’ tentpole campaign launches—establishing business, consumer and product insights to shape campaign architecture, GTM strategy, audience targeting, and channel mix for major sports moments (e.g., NFL Kickoff, NBA Launch).
• Bridge Brand & Product: Build integrated narratives that connect product innovation (gameplay, features, promos) with brand storytelling (positioning, voice, cultural strategy). Ensure we show up with clarity, swagger, and soul. 
• Collaborate Cross-Functionally: Partner with Product, CI, Creative, Media, Lifecycle, Analytics, Product Marketing and external agency teams to align on goals, timelines, and execution plans. Lead cross-functional meetings, briefs, and rollout coordination. Guiding both upstream strategic development and downstream go-to-market overseeing every touch point. 
• Inspire World-Class Creative: Write creative briefs, grounded insights and business goals, that galvanize internal and external teams to build high-impact campaigns across video, digital, social, activations, influencer, product, O&O channels and more. 
• Drive Business Impact: Partner with stakeholders to define and track KPIs such as awareness lift, engagement, CAC:LTV, conversion rates, and promo performance. Use insights to optimize in real time and evolve future campaigns.
• Own Talent, Culture & Alignment: Work closely with the Strategic Partnerships teams to ensure talent activations, influencer marketing, and ambassador efforts align with product positioning and campaign storylines.
• Influence Roadmap & Readiness: Help shape product timelines and readiness to ensure AAA campaigns are grounded in meaningful product moments and unlock maximum value.

What you have:

• 8–10+ years in product marketing, brand marketing, or go-to-market leadership—ideally in consumer tech, sports, gaming, or entertainment (either on the client or agency side)
• Proven experience leading integrated, large-scale campaigns across paid, owned, and earned channels
• Strong storyteller and strategic thinker—able to simplify the complex, connect product to culture, and turn insights into action
• Deep understanding of sports fans, fan behavior, and seasonal attention cycles
• Confident cross-functional leader who thrives in matrixed, fast-paced environments
• Must have experience working with internal and external creative, media, social and lifecycle teams
• Sharp creative instincts and experience working closely with in-house or agency creative teams
• Strong analytical mindset and experience working with performance data and campaign measurement frameworks

Where you’ll live:

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid