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About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

Director of Research

About the Team and the Role

The Research function is part of AllTrails’ Product team. It works across product management, design, marketing, and business functions to inform and deliver experiences that fulfill user needs. There are still many opportunities to define, questions to answer, practices & systems to develop, and far-reaching strategic decisions to inform.

In short, you will help us shape the future of AllTrails. Reporting directly to the CPO, you will lead the UX research and consumer insights team. You will be responsible for managing other researchers and your team will play a major role in shaping how we grow quantitative and qualitative research skills as an organization. In addition to conducting primary research, the Research Team also enables other AllTrails employees (such as designers, product managers and marketers) to learn and apply particular research methods to questions of interest.

What You’ll Be Doing:

Leading, mentoring, and developing a talented team of researchers

Designing and executing primary research to inform the organization about user needs, in service of creating useful and delightful products and effective marketing

Proactively driving and leading the research function by keeping all partners informed, influencing key decisions, and providing visibility of the work of team members

Conducting qualitative and quantitative studies that address both user behavior and attitudes, developing systems to track key metrics where appropriate (e.g., brand awareness tracking, customer satisfaction, competitive analysis etc.)

Acting as a strategic partner and collaborator with cross-functional peers and leaders across Product, Marketing, International, etc. to impact both long-term strategy and short-term tactics, grounding decisions in user needs

Effectively managing and prioritizing research plans through ambiguous and fast-changing environments

Communicating results and illustrating recommendations in compelling and creative ways

Establishing and scaling our survey capabilities and operations (e.g., participant management, tooling & access, training, etc.)

Educating and empowering other AllTrails employees to develop and apply basic research competencies through programs, toolkits, and trainings

Requirements:

10+ years conducting user experience research and/or market research preferred (may consider fewer years of industry experience for candidates with relevant advanced degrees.)

3+ years experience as a people manager at a large consumer technology company

Experience effectively being a player-coach, willing and comfortable diving into IC projects as well as managing a team

Experience working with large scale data sets (logs, surveys, experimental design)

Experience in end-to-end survey design, including sampling and weighting, and strong questionnaire construction

Ability to connect business problems to measurable outcomes, such as developing metrics representative of the user experience in partnership with the analytics team

Ability to communicate complex data to non-quantitative audiences, including use of appropriate data visualization & conceptual models, building engagement and action based on findings

Humility, empathy and open-mindedness - no egos

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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