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NBCUniversal is hiring a Director, Performance Marketing, Programmatic + Search

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Job Description

Here you can find more than a job. Here you can be part of a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. 

We are looking for you – a dynamic, data-driven, best-in-class talent to join as the Director, Performance Marketing, Programmatic + Search. This is an important role within the Growth Marketing organization, specifically the Performance Marketing team. You will lead the Programmatic + Search team in planning and executing strategies and tactics, leading an in-house team of performance marketing experts, and delivering strong results for the Peacock business.  

Role Overview 

You will lead Programmatic + Search strategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization. You'll execute the vision for how these channels drive incremental growth and engagement, oversees cross‑channel testing and measurement, and serves as a thought partner to Growth Strategy, Analytics, Finance, and external platform partners.

Key Responsibilities 

  • Own Programmatic + Search strategy and execution across platforms including Google, Amazon and others.  
  • Lead the day-to-day management of partner relationships with Programmatic platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.  
  • Partner with counterparts on the Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns.  
  • Lead and manage a high-performing team of Performance marketing experts, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Develop the team via regular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate. 
  • Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions and generation of new approaches to challenges.  
  • Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership. 
  • Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies. 
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Salary Information

Salary: $170,000 - $210,000

🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.

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