**Job Description**

The Role:

We are hiring a Director of Product to lead strategy and execution for next-generation products in the programmatic space, spanning both buy-side and sell-side innovation.

This is a foundational leadership role responsible for incubating high-impact products at the intersection of audience data, contextual signals, identity, and measurement. You will guide cross-functional teams to discover, validate, build, and launch differentiated solutions for advertisers, DSPs, SSPs, and publishers.

What You’ll Do:

Product Strategy & Innovation

• Define the multi-year product strategy for Nielsen’s new offerings in the programmatic ad ecosystem.

• Identify whitespace and monetization opportunities across audience targeting, contextual activation, optimization, and clean room-based measurement.

• Partner with Gracenote, Nielsen ONE, and Media Cloud teams to productize unique data assets. 

Customer Discovery & Market Fit

• Lead structured customer discovery with agency, brand, and platform partners.

• Validate product-market fit with alpha/beta programs and signal-based experimentation.

• Represent the voice of the market in prioritization and roadmap decisions.

Execution Leadership

• Build and lead a team of product managers focused on rapid incubation, validation, and scaling.

• Collaborate with engineering, data science, UX, commercial, and external partners to deliver exceptional products.

• Set clear OKRs and drive outcome-based execution from MVP to scaled deployment.

Go-to-Market & Partner Strategy

• Partner with GTM, partnerships, and commercial teams to design pricing, packaging, and positioning strategies.

• Engage with strategic partners (e.g., DSPs, SSPs, clean room platforms, ID providers) to expand reach and adoption.

**Qualifications**

Who You Are

• 8+ years in product management, with at least 3+ years leading teams.

• Deep understanding of programmatic advertising, including DSPs, SSPs, audience targeting, performance optimization, and privacy-safe activation.

• Track record of launching 0-to-1 products and scaling innovation.

• Strong analytical and technical fluency — comfortable working with APIs, data graphs, and measurement frameworks.

• Skilled at stakeholder management and cross-functional influence in matrixed organizations.

• Strategic thinker with bias for action, experimentation, and customer empathy.

Preferred Experience:

• Experience in data/identity platforms, DMP/CDPs, or clean rooms.

• Familiarity with advertising standards (e.g., IAB OpenRTB, UID2, FLoC/Sandbox).

• Background in AI/ML-powered products or audience intelligence.

**Additional Information**

#LI-MF1

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.