NBCUniversal Local is seeking a creative, digitally savvy, and audience-focused Multiplatform Lifestyle Producer to help lead the growth of New York Live and Acceso Total across social, digital, streaming, and emerging platforms. 

This producer will serve as a key member of the Multiplatform Team, working closely with the New York Live and Acceso Total teams to create compelling lifestyle content that connects with audiences wherever they consume content. The ideal candidate understands tri-state culture, entertainment, food, fashion, trends, community events, and the personalities that drive conversation online. 

The Multiplatform Lifestyle Producer will be responsible for identifying, producing, and publishing engaging content designed specifically for social and digital audiences while helping bridge traditional lifestyle programming with multiplatform storytelling.  

The successful candidate is highly organized, collaborative, innovative, and passionate about creating content that drives audience growth, engagement, and conversation. 

Responsibilities 

• Develop, produce, write, edit, and publish lifestyle content across Instagram, TikTok, YouTube, Facebook, streaming platforms, and digital properties. 

• Collaborate closely with New York Live and Acceso Total producers, talent, and management to identify stories, segments, and moments that can be transformed into multiplatform content. 

• Produce original social-first content focused on tri-state lifestyle topics including food, entertainment, fashion, culture, trends, celebrity interviews, local events, and community stories. 

• Identify opportunities to extend linear content into digital and social experiences while developing original content that exists exclusively on multiplatform platforms. 

• Capture and edit short-form video content, including behind-the-scenes moments, talent-driven content, explainers, interviews, and trend-based storytelling. 

• Write compelling social copy, headlines, and digital content optimized for audience engagement and platform performance. 

• Work with station talent and lifestyle contributors to develop authentic, personality-driven content that strengthens audience connection. 

• Collaborate with the broader Multiplatform Team to support streaming, digital, and social initiatives across NBC 4 New York and Telemundo 47. 

• Assist in the execution of sponsored and branded content initiatives while ensuring adherence to NBCUniversal standards and guidelines. 

• Stay current on emerging social platforms, creator trends, and audience behaviors. 

• Participate in special event coverage, community initiatives, and station-wide multiplatform projects. 

• Additional responsibilities as assigned.