About Centr

Centr is a globally recognized wellness platform founded by Chris Hemsworth in 2019. Through fitness, food, and mindfulness, we provide the tools for people to live a happier, healthier life.

Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists, engineers, designers, marketers, and brand builders.

At Centr, our core values include respect, transparency, accountability, and collaboration. We take pride in who we are and what we do. We don’t just accept individuality; we encourage it and acknowledge the value diversity and inclusivity bring to our team.

About the Role

Centr is seeking an E-Commerce Growth Specialist — a growth marketer who can build — to turn audiences into profitable equipment and app buyers across shop.centr.com, inspirefitness.com, and our international storefronts.

This is a marketer-who-can-build role. A pure developer will fail here — and so will a marketer who can't get hands-on in the theme. You're driven by the offer and the number, but you're comfortable customising themes and editing Liquid sections.

You'll design, build, and ship net-new offer tests end-to-end fast, read against a margin hurdle, losers killed quickly, winners rolled across the storefront.

Equally, you own the day-to-day that drives most of today's revenue: product launches, promo theme swaps, and homepage/PLP/PDP merchandising — shipped clean and on time.

You own outcomes, not task completion. Expect roughly 70% hands-on building and shipping and 30% reading results and deciding what to scale.

Responsibilities

Find & Prove Scalable Offers

• Ship net-new offer tests end-to-end — offer, landing page, product — each with a hypothesis, success metric, and kill criterion
• Build net-new landing pages for paid media, brief to live
• Judge each test on first-order contribution margin, CAC, and AOV; kill weak offers fast; double down only where the numbers show scale
• Run A/B tests via Visually; optimize for conversion, add-to-cart, attach rate

Launch & Promote

• Ship 100% of product launches on time and defect-free — copy, imagery, pricing, variants, metafields, inventory, collection and nav placement
• Run promo launches and theme swaps — built clean, scheduled, QA'd
• Sell equipment buyers on the Centr App subscription through bundles, cross-sells, and upsells across PDP, cart, and post-purchase
• Partner with the creative team to turn audience-offer insight into pages and assets that convert
• Ship theme changes and A/B variants cleanly, QA'd before production

Merchandise & Operate

• Implement merchandising and customer-journey improvements across the store
• Build and operate cross-sell, upsell, and subscription opportunities for physical goods through Recharge
• Keep track of inventory vs consumption run-rates to minimize stock outages
• Operate the international storefronts — currency, shipping rules, distributor onboarding, reporting
• Read Shopify analytics + GA + Triple Whale; know when a test has the volume to call

What Success Looks Like at 90 Days

• Offer tests shipped and read — each with a hypothesis, a margin read-out, and a clear kill-or-scale call
• Launches shipped end-to-end, independently
• Bundle and Centr App subscription cross-sells live and being tested
• Inventory levels managed with potential stock outages flagged well in advance
• Bringing your own audience, offer, and merchandising recommendations to the table

Who Will Thrive Here

• You're a marketer first who happens to be dangerous in the theme — you'd rather ship the page yourself than wait in an engineering queue
• You ship to learn. A live page today beats a perfect one next week — you ship the test, read the margin, and kill your own darling when the data says so
• You own the number, not the task. When inventory shows in-stock but isn't, you own the fix and the post-mortem — you don't punt to engineering or NetSuite
• You're AI-native — AI is a default multiplier on automations, theme work, and reporting
• You raise the flag early. We hear about a slipping launch or wrong inventory from you first, before we ask
• You're comfortable with a daily standup and a Monday traction meeting — high-touch, fast-feedback management, not weekly check-in autonomy
• Low ego, high standards. Your calls get redlined; you take it and push back when the data supports it

Requirements

• 2+ years hands-on Shopify in DTC ecommerce — including working admin (products, variants, metafields, collections, navigation, discounts, markets, shipping rules)
• Numerate: reads Shopify analytics + GA + Triple Whale (or similar) and computes contribution margin from order data
• Hands-on with A/B testing — runs tests with a hypothesis and a kill criterion (Visually or similar)
• Hands-on in the theme: customise sections, edit Liquid, and use AI tooling to adjust HTML/CSS/JS to get a page live, QA'd mobile + desktop, logged-in + out (≈4/10 technical depth — you build, you're not an engineer)
• Strong project management — owns launch timelines end-to-end (Asana or similar)
• AI-native — defaults to AI tooling for automation, theme work, and reporting
• Startup or lean-team experience

Helpful but not required:

• DTC fitness / equipment or subscription-app experience
• Hands-on with subscription tools (Recharge or similar)
• International / multi-market Shopify (Markets, distributor models)
• NetSuite