Employer Brand and Talent Marketing Lead
Neko Health is scaling a new model of proactive healthcare. To win exceptional talent, we must be recognised as a premium employer and tell a clear, purpose‑led story that turns passive awareness into quality applications and hires.
This role owns the employer brand strategy and execution to build a premium talent brand and directly contributes to top‑of‑funnel and hiring goals. Our mission, culture - known as the ‘Neko Vitals’ - and our consumer brand provide the foundation for the narrative and creative you’ll bring to life working in close partnership with our internal Marketing, Creative & Communications teams building a premium talent brand, creating great content, and driving high-quality applications,
Talent Brand Strategy and PositioningDefine and maintain Neko’s Employer Value Proposition and Talent Brand narrative focused on building a premium talent brand and driving great quality applications. Be bold whilst being in absolute alignment with our consumer brand and culture; define target audience for Medical, Tech/AI, and Business talent with clear value propositions by market. Operationalise a funnel attraction model across channels, with clear conversion targets per stage. Collaboration closely with a range of internal and external partners, demonstrating stakeholder & project management skills. Recruitment Marketing and ContentBuild modular, on‑brand content/asset systems that scale globally and localise simply. Ensure alignment with consumer brand through close working and partnership with Marketing, Creative & Comms. Own paid/organic campaigns across professional channels and job boards, search, programmatic job ads, niche boards, events, and community groups; continuously test to improve application quality. Collaborate with Marketing, Creative & Comms to ensure company level activations (e.g. new market entry) include talent as a key target audience and talent engagement is a key part of company-side channels such as Instagram, Facebook & LinkedIn. A Note On Brand and Culture
Our culture is purpose‑driven and member‑first; we aim for 10x improvements, do right by the member, and protect trust. We’re building a company that works extraordinarily well now and scales with integrity. Your work will help exceptional people see themselves in that mission—and choose Neko.
