OVERVIEW:

Are you our next Entertainment Marketing Executive ? This role exists to assist the team to manage talent & EM initiatives that will grow Gymshark into the most culturally relevant fitness brand by positioning and integrating the brand into youth culture through Talent, Activations, Product Placement, Media & Content.

WHAT YOU'LL BE DOING:

The Entertainment Marketing specialist role manages relationships with key stakeholders (ambassadors & Influencers) across long & short-term deals, effectively and maintain a strong working relationship with ambassadors & influencers within their marketResponsible for a team of partners across different relationships stages which may include VIP athletes, external influencers & friends of the brand. Such relationships may vary from one off collaboration to a long-term fixed contract

• This role executes Gymshark's UK Entertainment Marketing strategy which includes such initiatives like; both paid & organic celebrity & talent endorsements, Influencer Activations, Micro Influencer Program, Cultural Activations & Product Placement.
• Responsible for supporting in the implementation and execution of Talent & Entertainment marketing activations this includes events, shoots & talent key moment
• Responsible for executing seasonal Entertainment Marketing product seeding for the UK
• Responsible for executing on strategic plans that will enable partners to deliver in full on agreed terms & deliverables within the contract. Identifying and securing talent upcoming & the most relevant talent within the UK to engage with the Gymshark brand via both organic and paid activations.
• Developing and maintaining relationships with Talent, Management, Music Labels, Networks, and Agencies in the UK.
• Negotiate new contracts and contract renewals.
• Utilising the Entertainment Marketing network, plan and execute on Annual and Quarterly Talent, Activation & Campaign strategies to support business objectives by partnering with GTM teams that support wider brand & product moments & initiatives as well as integrating Gymshark into Cultural key moments.

WHAT YOU'LL NEED:

Essential Criteria:

• Accountability: Prepare a road map for entertainment marketing success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes.
• Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments.
• Collaborative Leadership: Share expertise and resources to help others. Include all who can contribute to a successful outcome.
• Communication: Craft clear and detailed communications with talent and their representation. Internally, share information and ideas with stakeholders and cross-functional teams and listen openly. To go further, we go together.
• Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognise and build on the ideas of others.
• Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions.
• Strong commitment to achieving excellence in the Influencer & Entertainment space.
• Understands fashion, music, lifestyle, pop culture and is ingrained in social media scene and trends
• Ability to create successful entertainment marketing outcomes based on business goals and strategies
• Ability to manage and prioritise multiple high-profile projects simultaneously
• Thrives in fast-paced environment with tight deadlines
• Able to plan strategically and react tactically based on real-time data, business performance and opportunities to capitalize upon
• Strong leadership and communication skills
• 2+ years experience in Influencer Marketing, PR & Comms or Entertainment Marketing.

WHAT YOU COULD ALSO HAVE:

• Storytelling
• Leading change
• Lateral thinker
• Willing to challenge and be challenged
• Willingness to give and receive effective feedback
• Willing to adapt to change.
• Solutions orientated.
• Strong relationship skills

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSLQ, London or Solihull GSHQ 

CLOSING DATE: Monday 12th February, 2024

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

🙌 Competitive ‘Win Together, Lose Together’ Bonus
🩺 Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
🏖 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
💻 A truly Flexible Working Culture
👥 A collaborative, creative and inspiring working environment
💰 Employer pension contributions up to 7%
🤩 Life Assurance at four times your basic salary
🦈 50% Gymshark Discount
🎁 Gymshark Gift Card for each year of service
🥇 Financial, Physical and Mental Wellbeing Support
📚 Great Training and Learning Resources
🖥 Choice of hardware and access to the best software
🤒 Paid time off when you’re physically and mentally unwell
🧸 Very Generous Family Leave package – we support you extending your family
🍎 Refuel - Healthy fresh food at GSHQ
🏋️‍♂️ Lifting Club (LC) Gym Membership
👉 Free monthly massages
💈 Beauty and Barber facilities
🚘 Free on-site parking

#LI-MO1

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