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RESPONSIBILITIES

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• Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
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• Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
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• Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
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• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
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• Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally
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• Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity
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• Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
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• Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region
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QUALIFICATIONS

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• 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
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• Fluent in Arabic is a must
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• Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
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• Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
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• Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
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• Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
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• Experience working with or navigating government entities, large partners, or regulated environments is a plus
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• Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
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• Excellent communication skills with fluency in English; Arabic proficiency is a strong plus
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• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
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