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At WHOOP, we're on a mission to unlock human performance and extend healthspan.

WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Marketing Sr.

Lead – GCC to serve as the regional brand and marketing leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the Gulf region.

This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market.

You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences in a rapidly evolving and high-opportunity region.

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RESPONSIBILITIES

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• Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
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• Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
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• Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
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• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
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• Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally
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• Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity
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• Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
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• Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region
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QUALIFICATIONS

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• 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
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• Fluent in Arabic is a must
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• Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
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• Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
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• Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
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• Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
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• Experience working with or navigating government entities, large partners, or regulated environments is a plus
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• Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
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• Excellent communication skills with fluency in English; Arabic proficiency is a strong plus
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• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
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• <em>Interested in the role, but don’t meet every qualification?
• We encourage you to still apply!
• At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
• As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.</em><em>&nbsp;</em>
• <em>WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
• An employer who violates this law shall be subject to criminal penalties and civil liability.</em>
• <em>The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.</em>
• <em>At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.</em>
• <em>The U.S. base salary range for this full-time position is $130,000 - $170,000.
• Salary ranges are determined by role, level, and location.
• Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.&nbsp;</em>
• <em>In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.</em>
• <em>These ranges may be modified in the future to reflect evolving market conditions and organizational needs.
• While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.</em>
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