GENERAL MANAGER, NAISMITH BASKETBALL HALL OF FAME

Springfield, MA

Hybrid

THE RUNDOWN

Playfly Sports is looking for a General Manager to join our team in leading a new partnership with the Naismith Basketball Hall of Fame. This is a hybrid position, with the ideal candidate residing within a two-hour drive to the Hall of Fame.

The General Manager will be responsible for generating incremental sponsorship revenue on behalf of the Naismith Basketball Hall of Fame for museum sponsorships, special events, award ceremonies and more. The person in this role will work with the Hall of Fame staff and Playfly Sports Properties staff to pitch and close enterprise partnership agreements with the objective meeting and exceeding individual and team goals for Playfly. This role will also be responsible for working with the Hall of Fame staff to ensure fulfillment of sponsorship contracts.  

WHAT YOU’LL ACCOMPLISH

• Partner with the Naismith Hall of Fame to develop and execute a sales plan to meet and exceed revenue goals for Playfly
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
• Create standards and assist with the achievement of their individual goals
• Identify potential sponsors for the property through networking with stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and the Hall of Fame executives to create sales inventory, revenue projections and overall sponsorship strategy for the assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in different settings
• Prepare end-of-year recaps for sponsors
• Represent the property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

WHAT YOU’LL BRING

• Bachelor’s degree required
• 8-10 years of direct sales experience in the sports multi-media environment required
• 12 years of experience in a sales role preferred
• Experience managing a team of direct reports
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the client

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS 

• Must be available to travel to the Hall of Fame and its special events
• Must be available to travel for client presentations

COMPENSATION 

The pay range for this role is $160,000 to $170,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.