ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Generosity Strategy Senior Manager to own & drive medium- to long-term strategy for one of our most significant investment areas – key lifecycle and promotional investments. This role will help to define strategic goals, guide investment decisions, and set priorities for one of our business’s biggest cost drivers. You will play a key role on the Customer Growth team, driving innovation across the organization, collaborating with multiple departments including but not limited to Promotions, Lifecycle, Go-To-Market, Analytics, Commercial, Data Science, Product, and MarTech. This is an exciting opportunity to elevate revenue-driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Generosity Strategy & Leadership
  • Lead FanDuel Sportsbook’s medium- to long-term rewards strategy by continuously challenging current approaches and redefining how, when, and why we deliver rewards to our customers
  • Develop and evolve strategic frameworks, including regional investment and cohort strategies, in collaboration with our performance, insights, and campaign teams
  • Explore and shape new marketing strategies for user engagement – including segmentation evolution, channel management, and more
  • Define, validate, and refine new potential reward propositions for Sportsbook marketing – such as ongoing rewards program – in close collaboration with analytics partners
  • Serve as a subject matter expert on rewards strategy and its behavioral impacts
• Team Management & Talent Development
  • Manage a team of strategic and analytical talent, with a focus on mentorship, growth, and developing talent within FanDuel
• Scaling Customer Impact
  • Unlock opportunities by collaborating on new tooling strategies, infrastructure, and data-led projects
  • Champion scaled personalization by working closely with technical and creative teams to deliver more tailored customer experiences

THE STATS
What we're looking for in our next teammate

• 6+ years of experience in strategy and / or analytics including 2 years of management experience; marketing experience with creating and managing campaigns end to end is a plus
• Bachelor’s Degree required (preferred in marketing or business); MBA is a plus
• Expansive, sharp, and strategic thinker with a strong track record of driving complex initiatives & projects and challenging thoughts & ideas
• Strong analytical and technical capabilities with the ability to lead a team of analysts and strategists
• An energizing leader that is passionate and effective at building and developing high-performing teams
• Exceptional communicator and influencer
• Strong customer empathy and consumer product sensibilities  
• Demonstrated experience in leading cross-functional teams
• Strong organizational skills and effective at stakeholder management
• Experience working with marketing campaigns teams in applying strategy to customer facing propositions
• Strong understanding of CRM platform and commercial metrics
• Positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Willing to work nontraditional hours as needed due to seasonal sporting calendars
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $127,000 - $166,950 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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