At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
The Growth Account Manager will gain experience in a client-facing role and deepen their understanding of Nielsen Audience Measurement products and capabilities. The associate will develop internal partnerships by working with Australia vertical sales teams and other commercial associates to share best practices.
Key Responsibilities
Carrying quota and owning sales, end to end, to small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers and media agencies), generating incremental revenue out of the identified “growth Accounts”
NB Targets will be defined based on a client segmentation (Growth/Stagnant) followed by a product gap analysis by ‘growth account’
Drive and enable auto renewals or multi-year deals for existing clients, especially concerning the ‘stagnant’ segment.
Create new pipelines through programmatic, high velocity, outbound prospecting activities (e.g. calls, emails, social outreach) to expand existing accounts and secure new logos;
Respond to inbound leads and coordinate the end to end process for these opportunities;
Sales Activities
Build and maintain strong relationships with clients through regular communication and follow-up;
Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline;
Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities
Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs;
Manage sales process from prospecting, to negotiating and closing contracts;
Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales;
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