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About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

Bay Area employees are highly encouraged to come into the office one day a week.

About the Team

The AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative and performance-driven marketing levers to bring more people onto the AllTrails platform, and develop compelling, impactful angles to engage with and retain existing subscribers.

This role is an exciting opportunity to leverage paid search channels to reach people interested in the outdoors and introduce them to AllTrails. The right candidate brings an analytical background and performance marketing experience, and is an ambitious self-starter. Above all, this person is inspired by empowering people around the world to access the outdoors.

What You'll Be Doing:

Executing performance marketing strategies within paid search to acquire new users

Driving new marketing initiatives to further scale the business and improve efficiency of user acquisition efforts

Analyzing performance trends and identifying opportunities for optimization

Leveraging historical data and conducting external benchmarking to inform strategy development

Executing a roadmap of channel and creative tests, tracking learnings, and proposing new tests

Developing processes to drive consistency and efficiency of execution

Reporting learnings and impact to team members within the Growth Marketing team and across the organization

Requirements:

1-2 years in B2C digital marketing with experience in mobile user acquisition, specifically search engine marketing (ASA, Google), display (UAC, GDN), Facebook/Instagram

Expert data analysis skills, adept at manipulating large datasets and extracting meaningful insights

Curious and educated on the latest digital marketing trends and issues

Results orientation. You dig into the details and focus on what truly matters and are highly motivated by goal accomplishment

Excellent communication. You can distill data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders

Empathy, open-mindedness, and humility

Comfort with ambiguity and self-directed

Passion for the outdoors

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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