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Flohealth is hiring a
Growth Marketing Manager - Lifecycle Monetisation

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Read by 151 job seekers.

London | Vilnius

We’re quite proud of our achievements…

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 

 

The Job

As a lifecycle manager focused on driving subscriptions, your role is to oversee the entire customer journey, from activation to winback. You would be responsible for developing strategies to attract new subscribers, engage them throughout their subscription period, and ultimately retain them as long-term customers. 

This involves analysing customer data to understand behaviour patterns, creating targeted marketing campaigns, optimising the onboarding process, and implementing retention initiatives such as loyalty programs or personalised offers. 

The aim is to achieve sustainable growth in subscriptions, enhance the worth of the customer base, and optimise the long-term value of subscribers by ensuring a positive and smooth experience throughout their entire journey.

Your Experience

Must have:

  • 5+ years of experience in a Growth Marketing role;
  • 2+ years of demonstrably strong Lifecycle Marketing & win back experience; 
  • Proven experience in the subscription-based business model with a result-oriented mindset;
  • Focus on driving measurable growth and revenue;
  • Expert with in-app, mobile and email channels;
  • Communicate complex concepts clearly to both technical and non-technical stakeholders;
  • General experience with A/B testing, hypothesis testing and assumption validation; 
  • Experience working cross-functionally;
  • Having a user-first mentality; 
  • Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions;
  • Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands;
  • Passion for staying updated with the latest trends and innovations in growth marketing and subscription marketing;
  • A passion for building a better future for female health;
  • Go-getter attitude with a metric-driven approach;
  • Self-motivated, an optimist, someone who thrives in a dynamic environment where there’s freedom to build something new.

Nice to have:

  • B2C Experience; 
  • Experience working within Health Technology;
  • Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience;
  • Bachelor’s Degree in an academic or business speciality.

What you'll be doing

You'll be responsible for:

  • Creating and implementing data-driven marketing strategies to drive revenue growth for our subscription-based products/services utilising in-app, mobile and email channels;
  • Identifying segment target audiences based on demographics, behaviour, and preferences. Develop personalised marketing campaigns to effectively reach and engage these segments;
  • Continuously analyse and optimise the customer journey to improve conversion rates at each stage of the funnel. Implement A/B testing and other CRO techniques to drive incremental improvements;
  • Develop and execute strategies to reduce churn and increase subscriber retention;
  • Utilise analytics tools and platforms to track, measure, and report on key performance indicators (KPIs) related to customer acquisition, conversion, retention, and revenue. Provide actionable insights and recommendations based on data analysis;
  • Work closely with sales teams, product, design, and content, to align marketing strategies with product development, user experience, and sales initiatives;
  • Keeping abreast of industry trends, best practices, and emerging technologies in growth marketing and subscription-based business models;
  • Applying new insights and innovative approaches to drive continuous improvement.

You'll be targeted on:

  • Increase the activation rate of a free user to a subscriber by 50%;
  • Double the win back rate;
  • Improving the conversion rate of trial users to paid subscribers by 10%;
  • Reducing subscriber churn by 5%.

#LI-YY1

Salary Range - London - gross per year
£54,000£63,000 GBP
Salary Range - Vilnius - gross per month
€4.000€4.350 EUR

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

 

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $60,000 - $85,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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