Growth Marketing Manager, SEM at seatgeek

Read by 141 job seekers.

New York, New York

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

By catering to both consumers and enterprises, we’re powering a new, open entertainment ecosystem where fans have effortless access to experiences, and teams, venues, and shows have seamless access to their audiences. Because everyone should expect more from ticketing.

As an SEM Manager on the Growth Marketing team, you’ll play a leadership role in managing a multi-million dollar marketing channel that has a direct impact on SeatGeek’s overall user & revenue growth. You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with marketing analysts, product managers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based approach. You’ll report to our SEM Director.

What you'll do

Use analytical tools and data-driven methodologies to evaluate the performance of our SEM program and develop/execute strategic recommendations
Optimize our bids/bid strategies to maximize ROAS AND market share
Develop & execute experiments & A/B tests that evolve our bidding, copy, and landing page strategies
Own strategic pillars on SEM e.g. event types, audiences/personalization, copy strategy etc.
Manage and help grow SEM Analysts, providing strategic direction and coaching
Use a rigorous analytical approach to evaluate the performance of our SEM program and make strategic decisions
Steer relationships with external advertising and measurement partners like Google and Microsoft
Collaborate with internal Analytics and Data Science teams to power data and insight-driven optimization and machine-learning bidding strategies
Collaborate with internal Product and Engineering teams to tune the purchase path for growth and build tools to streamline/enrich workflow processes
Collaborate with internal stakeholders to align our marketing strategies with enterprise-wide initiatives

What you have

Bachelor’s degree
5+ years of performance marketing experience managing Paid Search specifically
2+ years of relevant work experience managing SEM teams
Expertise with AdWords/Google Ads and Google Analytics
An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts
Strong data analysis toolbox, including experience with Excel, SQL, and Looker (or other BI tools)
SEO experience a plus but not required
Experience with Python or R a plus but not required

Perks

Equity stake
Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
A WFH stipend to support your home office setup
Unlimited PTO
Up to 16 weeks of paid family leave
401(k) matching program
Health, vision, dental, and life insurance
Up to $25k towards family building services
$500 per year for wellness expenses
Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
$120 per month to spend on tickets to live events
Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $91,000- $139,000. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

To review our candidate privacy notice, click here.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $65,000 - $90,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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