Growth Marketing Manager - Web at Flohealth

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Lithuania | UK

We’re quite proud of our achievements…

300M+ downloads, 55M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

As a business, we are in relatively early stages of our CRM journey but have big plans for growth. This is an opportunity to plan, manage and optimise our web email engagement activity by leveraging our huge datasets and working closely with a wide range of stakeholders. We are a supportive and collaborative team who strive for excellence in everything we do.

We are looking for a highly motivated individual with experience in CRM Campaign Management, particularly email, to create engaging and converting communications across our markets.

You know what good CRM looks like and have experience working with best in class tools, but are comfortable working with tools that demand more creativity and innovation to get the job done. You should have a customer-first mind-set and ensure all communications align with this mentality.

As Growth Marketing Manager your role will report into the Senior Growth Marketing Manager within the Growth Marketing Team.

Your Experience

Must have:

Strong experience in CRM Campaign Management
Background of delivering best in class email marketing campaigns across multiple segments and markets.
Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
A data driven, analytical and results oriented mindset. You must be comfortable with delving into all aspects of data, scruitinising results and identifying what works / doesn’t and new opportunities
Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets
Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery
Meticulous attention to detail with high quality standards
Proactive, self-motivated and can work efficiently to meet timelines
Test and learn approach to campaign activity
Commercially savvy - ensuring our activity is optimised accordingly
Must be able to prioritise workload and multi-task effectively
Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels

What you'll be doing

You'll be responsible for:

Campaign Development

Scope and implement all campaigns to our Web audience through one-off weekly emails and ongoing email programmes
Manage the day to day production of Web campaigns from conception through to broadcast
Drive the Growth Marketing strategy for Web activity
Work with designers and copywriters to develop compelling communications for web users to drive subscription, app download / or ongoing web engagement
Thoughtful and considered shaping of target audience to understand customer intersections and conflicts
Working closely with Web Team (Product + Content) stakeholders to align the Web campaign approach
Creating meaningful tests to improve performance metrics
Explore and bring to live initiatives to improve our emailable base for web
Ensure we have the right reporting in place to make data led decisions
Support in the delivery of business OKRs for Web

Customer Campaign Excellence

Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront. Be prepared to challenge.
Keeping abreast of Insights and Reporting - Become subject matter expert for all Web Communications
Use attention to detail to QA the campaign and minimise margin for error.

Salary Range:
Lithuania - €48,600 - €52,000 gross per year.
UK - £54500 - £63000 per year.

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

A flexible working environment with the opportunity to come into the office and work from home
Company equity grants through Flo’s Employee Share Option Plan (ESOP)
Paid holiday and sick leave
Fully paid female health and sick leave, in addition to holiday and regular sick leave
Workations - an opportunity to work abroad for two months a year
Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
Career growth, progression, and learning development resources
Annual salary reviews
Unlimited free premium Flo subscriptions
A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $50,000 - $70,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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