Sword Health is hiring a Head of Go-to-Market, Pulse
Get the latest jobs to your inbox!
About Pulse
Pulse is Sword's AI cardiometabolic care solution. It delivers evidence-based lifestyle medicine through a three-way interaction between member, AI, and clinical team, anchored by a personal Registered Dietitian and supported by a multi-disciplinary group of specialists. Pulse supports members with hypertension, pre-diabetes, GLP-1 management, and related cardiometabolic conditions. It is outcomes-guaranteed and built for enterprise: self-insured employers and health plans.
The Role
We are hiring the Head of Go-to-Market for Pulse sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Pulse leadership team.
You will own three things:
1. Make Pulse's value impossible to miss.
Build the narrative, positioning, and competitive differentiation that makes it clear why Pulse is categorically better than incumbent solutions, and the rest of the cardiometabolic market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, health plans, GLP-1 programs, pharmacy benefit managers), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers.
2. Make sure the commercial team can tell that story.
You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe.
3. Find, surface and pursue the opportunities.
The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won.
Core Pulse positioning, messaging house, and narrative architecture
Competitive intelligence and battle cards across all major cardiometabolic competitors
Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks
Solution specialist team (direct reports, paired with segment sales reps)
Sales and customer success enablement: training, playbooks, certification
Market opportunity mapping and systematic canvassing across US and international segments
Message consistency across all commercial segments and geographies
You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.
You think in first principles. When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template.
You are genuinely AI-fluent, not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could.
You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem."
You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.
Discover exciting opportunities in biotechnology. Join innovative companies that are advancing healthcare and life sciences through cutting-edge research and development.
Salary: $120,000 - $145,000
🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.
Interested in building your career at Sword Health? Get future opportunities sent straight to your email.
Create AlertDiscover similar positions that might interest you
Sword Health
Sword Health
Sword Health
Sword Health
Sword Health
Sword Health