[solidcore] is seeking a dynamic and experienced Head of International to lead [solidcore]'s global expansion strategy as we embark on our next phase of growth. This strategic leadership role will be responsible for developing and executing our international market entry strategy, with particular emphasis on joint venture partnerships and strategic alliances. The ideal candidate will have extensive experience in international business development for physical retail/location-based businesses and a proven track record of successfully launching and scaling brands in international markets.
ResponsibilitiesWhat you will do:
Strategic Planning & Market Development
Develop a comprehensive international expansion strategy, identifying priority markets for [solidcore] based on market analysis, consumer demographics, competitive landscape, and regulatory environmentConduct thorough market research and feasibility studies for target international markets, with initial focus on major metropolitan areas within significant global fitness markets Create detailed go-to-market strategies for each international market, including location selection, pricing models, and operational frameworksEstablish growth targets and key performance indicators for international expansion
Joint Venture & Strategic Partnership Development
Identify, evaluate, and cultivate relationships with potential joint venture partners and strategic allies in target international marketsDevelop criteria and evaluation processes for potential international partners, ensuring alignment with [solidcore]'s values, operational standards, and growth ambitionsLead due diligence processes for potential partners, including financial assessment, market position analysis, and cultural fit evaluationStructure and negotiate joint venture agreements, partnership terms, and strategic alliance frameworks that align with brand standards and business objectivesManage ongoing relationships with joint venture partners and strategic allies
Business Development & Deal Execution
Lead all aspects of international deal structuring, from initial partner identification through contract negotiation and signingCollaborate with legal, finance, and operations teams to ensure proper deal structure, risk mitigation, and compliance with international regulationsDevelop standardized partnership frameworks and templates to streamline future international expansion effortsOversee the transition from deal signing to operational launch, working closely with cross-functional partners to ensure successful market entryCross-Functional Leadership & CollaborationPartner closely with Real Estate, Operations, Marketing, Finance, and Legal teams to ensure a coordinated approach to international expansion Work with the Real Estate team to establish location criteria and site selection processes for international marketsCollaborate with Operations to adapt [solidcore]'s operational model for international markets while maintaining brand consistency and workout qualityPartner with Marketing to develop international brand positioning strategies and localized marketing approachesSupport the Finance team in developing international financial models, reporting structures, and performance metrics
Market Intelligence & Competitive Analysis
Maintain a deep understanding of international fitness market trends, competitive dynamics, and consumer preferencesMonitor and analyze the performance of international fitness brands and expansion strategies to inform [solidcore]'s approachEstablish market intelligence gathering processes and competitive monitoring systems for international marketsIdentify emerging opportunities and potential threats in international markets
Operational Excellence & Brand Standards
Ensure international partners maintain [solidcore]'s high standards for workout quality, instructor training, studio design, and customer experienceDevelop international operational guidelines, training programs, and quality assurance processesCreate systems for ongoing monitoring and support of international locationsEstablish communication protocols and reporting structures with international partnersQualificationsWhat you will need:
Education & Experience
Bachelor's degree in Business, International Business, Marketing, or related field; MBA preferredMinimum 8-10 years of experience in international business development, with at least 5 years in a senior leadership roleProven experience in physical retail, fitness, wellness, hospitality, or consumer-facing location-based businessesDemonstrated success in developing and executing joint venture partnerships and strategic alliancesExperience with international market entry strategies and cross-border business operationsTrack record of successfully launching and scaling brands in international markets
Core Competencies
Strategic Thinking: Ability to develop comprehensive long-term international expansion strategies while managing short-term tactical executionPartnership Development: Proven ability to identify, evaluate, and cultivate strategic partnerships and joint venturesDeal Making: Strong negotiation skills and experience in structuring complex international business dealsMarket Analysis: Expertise in conducting market research, competitive analysis, and feasibility studiesCross-Cultural Competency: Deep understanding of international business practices and cultural nuancesProject Management: Excellent ability to manage complex, multi-stakeholder international projects from concept to completionFinancial Acumen: Strong understanding of international finance, deal structuring, and business model adaptation
Industry Knowledge
Deep understanding of the boutique fitness industry, consumer trends, and competitive landscapeKnowledge of international retail/franchise operations and expansion strategiesFamiliarity with international regulatory environments and compliance requirementsUnderstanding of real estate markets and site selection processes in international markets
Leadership & Communication
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levelsStrong leadership presence with the ability to build and manage high-performing teamsExperience working with diverse, international teams and stakeholdersAbility to represent [solidcore] professionally in international business settings
Travel & Location Requirements
Position based at [solidcore] headquarters in Arlington, VAExtensive international travel and occasional domestic travel required (40-60% of time) to travel to existing [solidcore] locations, evaluate markets, meet partners, and support market launchesMust hold a valid passport and be able to travel internationally on short notice