Who We Are

About the Opportunity

• Define how OKX scales Web3 experiences globally, bridging CeFi, wallet, and DeFi into one cohesive, clarity-first ecosystem.
• Shape design for key product areas like Wallet, DEX, Growth and Defi. Lowering barriers for millions of first-time users while serving advanced traders and institutions.
• Champion a design vision that balances trust, compliance, and usability with the creativity and speed of Web3 innovation.
• Drive adoption and engagement by unifying design systems, brand identity, and product experiences across markets — with particular focus on EMEA and US expansion.

What You’ll Be Doing

• Leadership & People Management
  • Build, scale, and inspire a global product design organization across regions and time zones.
  • Mentor senior design leaders, establish succession planning, and foster a growth culture.
  • Define performance frameworks and ensure accountability to measurable outcomes.
• Design & Strategy
  • Create a unified design strategy for Web3 that aligns with OKX’s long-term "everything onchain" vision.
  • Translate complex blockchain and DeFi mechanics into intuitive, human-centered product flows.
  • Drive excellence across all surfaces: mobile, desktop, wallet extensions, APIs.
  • Evolve and scale our design system to ensure global consistency, speed, and quality.
  • Tie design success directly to business outcomes (user growth, AUM, transaction volume).
• Cross-Functional Collaboration
  • Partner with Product Management, Engineering, Marketing, and R&D to deliver innovative and customer centric user experiences.
  • Interface directly with Product Managers (PMs) and Product Designers (PDs) across global teams.
  • Act as a strategic advisor to senior executives, shaping business direction through design insights.
• Domain-Specific Responsibilities
  • Lead design for DeFi, wallet, and growth products, driving adoption through frictionless experiences.
  • Translate complex blockchain and DeFi concepts into intuitive product flows that enable mass adoption.
  • Define design frameworks for Web3 growth initiatives, including token utility, ecosystem engagement, and community-driven features.
  • Champion trust, transparency, and compliance in product design while balancing regulatory requirements.
  • Stay ahead of Web3, crypto, and DeFi trends, ensuring the company remains a market leader in usability and adoption.

What We Look For In You

• At least 10 years of design experience, with at least 5 years in a senior management or organizational leadership role.
• Proven track record in scaling, leading, and managing global design teams, including managers, senior leaders & individual contributors.
• Deep expertise in product design, design systems, and branding, with the ability to set a high bar for quality and efficiency.
• Extensive experience managing cross-regional, cross-functional stakeholders, and cross-cultural teams, with strong cultural sensitivity and adaptability.
• Excellent leadership, organizational, and team-building skills — able to drive vision while empowering teams.
• Strong stress management and resilience, capable of navigating challenges from multiple dimensions simultaneously.
• Web3 native – deep understanding of the domains & crypto-native user behaviors, DeFi mechanics, and wallet ecosystems.
• Bilingual communication abilities (English, Chinese) – essential for interfacing with global teams, Product Management leaders, and Design across HQ and international markets.