Head of Retail at Detroit Lions

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Detroit, MI 48226

ABOUT US:

The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.

Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit.

Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of.

One Pride. For All.

The Director of Retail will be responsible for the overall strategy and management of the Detroit Lions retail operations and merchandising strategy. This position will work closely with other internal department stakeholders in legal, finance, marketing, partnership, and operations. This position will also be the liaison with Fanatics and the NFL regarding all consumer products, ecommerce, and the Ford Field location. The Director will be responsible for driving revenue, working with marketing on brand strategy, creating operational efficiencies and streamlining internal gifting and merchandise.

ESSENTIAL FUNCTIONS

The Director of Retail will have responsibilities, including but not limited to, the following

Develop Short and Long term strategic plan for ecommerce, in stadium retail and potential off premise locations.
Oversee and manage relationship with Fanatics on ecommerce and in-stadium retail locations
Responsible for comprehending legal agreements with Fanatics and other 3^rd parties and executing elements in those agreements.
Collaborate with Marketing team to maintain brand strategy and consistency throughout product buys, on site set up and overall experience
Work with all internal business and operation departments to fulfill needs for retail activations through events, and other business objectives
Work with partnership team on 3^rd party partnerships with Idegy
Financial liaison to internal finance team and ensure proper financial reporting through Fanatics and other 3^rd party vendors
Lead Bi-weekly Fanatics meetings
Support game day operations to ensure speed of service, driving revenue and overall guest satisfaction.
Work with the NFL consumer products division and official licensees on product assortment details and approvals
Provide additional support for TSE Marketing and internal education/awareness
Comprehensive expertise in both front and back-of-house retail operations
Develop strategy and manage internal gifting and merchandising
Assist with concert retail strategy for concerts and other events, including training camp and other events as required.
Research best practices across the NFL and other sports and retail operations
Work with Analytics team on data governance and future technologies

NON-ESSENTIAL FUNCTIONS

Will adjust work schedule to meet departmental demands, including being available to work a non-standard schedule in support of international travel, football operations, events, and other Marketing activities, including holidays and weekends as needed.
Must be motivated, reliable, and able to work independently or as part of a team.
Strong writing and verbal communication skills.
Ability to work in a timely and productive manner.
Communicates effectively with team members.
Creative and innovative thinker who is detail-oriented.
Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing.

QUALIFICATIONS

3-5 years of experience in Retail Marketing
Bachelor’s degree in marketing, business administration, or related field
Prior professional sports and/or entertainment industry experience preferred
Strong leadership skills with the ability to inspire and motivate teams
Exceptional strategic thinking, analytical, and problem-solving abilities
Excellent communication, negotiation, and relationship-building skills

TO APPLY:

To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.

Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. Please no phone calls or emails.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $100,000 - $150,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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