Overview

International growth is a strategic priority for the league. The 2023 season has been a pivotal year for the NFL in this regard with a broad slate of regular season games held outside of the US – 5 games in 3 stadia across 2 countries -- increased Club investment in international markets through our Global Markets Program (GMP), and continued investment in growing the game at every level, from building grassroots participation through flag football (NFL Flag), which will be added to the sports program for the LA28 Olympic Games, to creating pathways for international players through the NFL Academy and International Player Pathway (IPP) programs.

Underpinning this is the work undertaken by the NFL International team, across a variety of functional groups including Strategy, Marketing, Media, Consumer Products, Local Football Development and Sponsorship, to grow fandom, engagement, and our business internationally.

Summary

The NFL International Marketing Associate is a key member of the Global Marketing team and supports the Vice President and Director, International Marketing to drive international fan development, engagement and consumption. Responsibilities include management and execution of integrated marketing plans across key strategic channels and areas of focus in prioritized markets.

This role will require working closely with Global Marketing (central) team, Territory Marketing Leads and Functional Leads of key international markets to support both fan-building and revenue-driving areas of the business. The position will be actively involved in delivery and execution of global marketing strategy.

Responsibilities

• Manage and implement International Marketing functional and departmental policies, programs and initiatives across prioritized markets
• Serve as a people-connector within and across departments to carry out tactical and operational plans, applying in-depth knowledge to achieve Global Marketing priorities and department goals
• Serve as central marketing support, communicating and supporting territory marketing leads in existing markets to successfully deliver on local marketing plans and initiatives
• Use analysis, functional knowledge and experience to support development and execution of marketing plans in new and emerging markets
• Serve as central international marketing point of contact with Global Marketing team (US domestic + territory marketing leads), coordinating integration across key global marketing & communication campaigns
• Manage budgets across relevant marketing areas, and support/coordinate on marketing administrative duties
• Work with Global Marketing, Data & Analytics, and Consumer Insights teams to track success metrics, and prepare reports accordingly
• Support and deliver against cross-functional departmental marketing & communication objectives, including but not limited to: Media/Broadcast, Sponsorship, Consumer Products, Football Development, Global Markets Program, etc.

Required Qualifications

• Bachelor’s degree
• Minimum 2+ years experience – sports industry experience is a plus
• Knowledge and understanding of modern marketing mix and trends, e.g. digital, social, influencer & creator, growth audiences, 1-to-many and 1-to-1 marketing
• Basic knowledge and appreciation of American football

Preferred Qualifications

• Experience working internationally and fluency in another language besides English is a plus
• Experience working in a start-up environment, or having helped establish presence for an international sports league/club outside the U.S. is a plus
• Communications and PR experience is a plus

Other Key Attributes / Characteristics

• Strong leadership skills, ability to motivate, influence and build consensus
• Excellent collaboration and communication skills (written & verbal)
• Excellent partner-facing communication and relationship building skills
• Strong organizational, analytical and critical-thinking skills – proven track record when it comes to planning and execution (detail-oriented)
• Strong cultural sensitivity and awareness – comfortable working across different cultures, able to navigate and build cross-cultural relationships
• Ability to work collaboratively and adapt quickly to diverse international market landscapes
• Team player capable of operating cross-functionally across the organization, with people across a variety of different time zones
• Demonstrated interest in working in professional sports
• Self-motivated, action-oriented, reliable

Expected Hours of Work/Travel

• NFL employees are required to work 40 hours per week. During the season, the role will require flexible working hours including overtime (time worked in excess of 40 hours) and some weekends
• Regular early morning and late-night calls are required
• Travel required around major tentpoles, including select events and meetings in key international markets

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.