We are seeking a passionate, customer-obsessed marketer to join us as our Lead, Customer Advocacy Marketing. Reporting to our Sr. Director, Customer Marketing & Advocacy, your role will demonstrate how the art of building long-term advocacy with customers fuels business growth. You’ll build in a fast-paced environment, own the strategy for how Spring Health thinks about customer advocacy marketing and commercialize new programs and partnerships. You’ll bring a deep curiosity to understand the fears, motivations and aspirations of our customers and matchmake unique programs that amplify our collective commitment to eliminating barriers to mental health, maximizing the power of shared goals, budgets and alignment.

What you’ll be doing: 

• Leading and developing our strategy telling human-first customer stories, maximizing the potential of our customer partnerships.  
• Quarterbacking the end-to-end process of telling those customer stories across all relevant channels/formats, working closely with creative, content, brand and our customer’s internal teams.  
• Balancing being opportunistic as customers have an appetite to partner with Spring Health while  prioritizing stories and narratives that position Spring Health as a leader in the mental health industry. 
• Mobilizing cross functional teams to amplify our customer stories with comprehensive GTM motions.  
• Measuring obsessively. You’ll set goals and measure performance of all campaigns and investments.
• Supporting and steering the strategy of a very important Voice of the Customer (VoC) program at Spring Health - our Customer Advisory Board (CAB) - to maximize our investments with that customer cohort fueling medium and long-term value for Spring Health.

What we expect from you:

• Bachelor’s degree in Marketing, Communications, PR, or related field preferred.
• Experience in communications, marketing or partnerships with at least 8 years experience.
• 3+ years of experience working with B2B partners.
• Proven track record in developing and executing successful communication strategies.
• Experience in the healthcare or mental health industry is preferred.
• Experience working with and briefing creative teams to produce marketing campaigns.
• Experience navigating challenges that may arise to support the business with a sense of urgency.
• Outstanding verbal and written communication skills, including the ability to present in meetings, particularly to external partners.
• Strong project and time management skills and the ability to organize and assist team members in the prioritization of workload.
• Self-motivated with critical attention to detail, highly collaborative, and uncompromising in delivering a best-in-class experience.
• Demonstrated ability to effectively influence and manage high-performing teams and interact with individuals at all levels throughout the company.

The target salary range for this position is $127,400-$165,700, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• Numerous yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Sabbatical Leave: When you’re a Team Member at Spring Health and hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

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