In short

As the Lead - Key Account Marketing, Canada, you will own the end-to-end marketing strategy and execution for our most significant sneaker and sport-fashion retail partners in the Canadian market. Reporting to the Head of Marketing, Canada, you will drive the go-to-market excellence, ensuring that global brand initiatives are translated into premium, locally relevant, and high-impact account tactics. You will act as a strategic driver between global storytelling and regional execution, managing complex budgets and cross-functional partnerships to deliver world-class retail experiences that ignite the human spirit through movement.

Your Mission

• Define and lead the integrated go-to-market strategy for key Canadian retail partners, encompassing product launches, brand campaigns, and bespoke community events
• Oversee the day-to-day deployment of multi-channel marketing activations across digital and physical touchpoints to ensure consistent, premium brand representation
• Partner with internal Sales, Creative, and Digital teams to align marketing investments with commercial objectives and regional growth targets
• Utilize complex data and account insights to produce comprehensive reports that analyze campaign success and inform future strategic pivots
• Collaborate with Trade Marketing and Visual Merchandising teams to ensure that in-store product presentation reflects On’s high standards of excellence and design
• Manage and optimize large marketing budgets across multiple key accounts, ensuring financial precision and maximum return on investment
• Drive innovation within the B2B landscape by identifying unconventional ways to deliver results and deliver moments of wow to our fans
• Navigate the complexities of a matrixed organization to streamline communication between global sub-functions and local execution teams

Your Story

• You bring 6+ years of functional experience in B2B marketing, wholesale channel management, or retail brand marketing within a premium and lifestyle-oriented global retailer or supporting large strategic accounts in that space 
• Deep knowledge of fashion and sneaker trends, with the ability to translate insights into impactful marketing strategies
• You possess a deep understanding of the wholesale environment in Canada, specifically in managing the intersection of trade marketing, brand storytelling, and commercial strategy
• You have a proven track record of executing multi-channel account marketing plans, balancing central global strategy with the regional flexibility required for the Canadian market
• An in-depth understanding of the Canadian consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
• You demonstrate an ability to analyze complex data sets and market trends to inform account-specific tools and campaign rollouts
• A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
• You are able to travel up to 30% of the time to On’s global hubs, retail partners, and creative moments, with travel percentage fluctuating based on business needs

Your Team

The Canada Marketing team serves as the engine that drives On’s brand growth and community connection across the Canadian region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.