In Short

As the Lead - Technical Representatives, you will drive the strategic growth and execution of On’s grassroots education and experiential initiatives across the region. Reporting to the Senior Lead - Technical Representatives on the Brand Experience team, you will empower a team of Representatives to deliver best-in-class service to key wholesale partners while fostering deep brand affinity within their communities. You will balance high-level project ownership with frontline coaching, ensuring On’s premium positioning is reflected in every training, trial opportunity, and retail interaction.

Your Mission

• Lead and scale a regional team of Technical Representatives, overseeing recruitment, onboarding, and the continuous development of team members to achieve high-performance outcomes
• Coach individual Representatives to enhance their technical expertise, relationship-building skills, and long-term career growth within the Brand Experience function
• Drive the execution of premium dealer training experiences, such as Oniversity and Key Account Summits, ensuring consistency and brand excellence across all regional activations
• Act as a strategic liaison for key national accounts, to provide specialized education and integrated marketing support
• Develop and leverage analytical tools within Salesforce, ThirdChannel, and Asana to track team performance, identify pipeline risks, and make data-informed strategic recommendations
• Collaborate cross-functionally with Sales, Marketing, Trade, and Operations teams to align grassroots efforts with broader seasonal campaigns and commercial goals
• Innovate new ways to engage retailers and consumers, challenging the status quo of traditional tech rep programs to deliver surprise and delight moments
• Manage complex regional projects and budgets, ensuring resources are optimized to maximize product trial opportunities and community engagement

Your Story

• You bring 6+ years of experience in technical representation, field marketing, retail management, or sales roles within a premium performance-oriented global brand or retailer
• A track record of building and maintaining influential relationships within the run specialty or outdoor retail industries across a diverse regional footprint
• Proficiency in leveraging CRM and project management tools such as Salesforce, Asana, or ThirdChannel to optimize workflow and track team productivity
• Demonstrated expertise in event production and experiential marketing with the ability to translate complex human physiology and product technology into engaging narratives
• Advanced communication and presentation skills, with the ability to capture and inspire diverse audiences ranging from store associates to executive buyers
• You possess a valid driver’s license and are willing to undergo a Motor Vehicle Record (MVR) check as part of the pre-employment process
• Willingness to travel up to 60% of the time; travel percentage will fluctuate based on business needs

Your Team

We are the Brand Experience team at On. Our mission is to bring our brand to life within communities, playing a key role in the broader On team. We collaborate with local sales and other marketing teams to support wholesale partners, drive B2B activations, and lead training and educational initiatives. From one-on-one interactions and product try-ons to partner summits and large-scale brand events, we create memorable experiences that embody On’s spirits. The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across the region, leading the physical expression of the brand across retail environments and community activations. Our team fosters an environment where continuous learning and holistic well-being are championed, supporting each member to build their best self.