In short

As the Lead - Visual Experience Planner (DTC), you will independently drive impactful store-based activations, in-store experiences, and campaigns across North America. Your work will elevate our Direct-to-Consumer Retail (DTCr) channel to foster strong connections with consumers through direct engagement, without relying on predefined paths or maps. Reporting to the Lead - Visual Merchandising, NA, you will play a key role in shaping On’s DTCr brand experience for North America.

Your Mission

• Shape On’s DTCr brand experience for the region by working closely with Global Retail Marketing to adapt and implement strategic marketing initiatives (campaign activations, key brand moments and in-store experiences) tailored to regional market needs
• Own the DTCr Marketing Plan across Regional Flagship and Chapter Stores — developing and delivering a compelling campaign calendar, localized brand moments, and community activations that drive engagement and loyalty
• Support omni-channel integration across DTCr, identifying opportunities to enhance the customer journey and elevate the On brand across all touch points
• Collaborate cross-functionally with internal stakeholders across Global Retail Marketing, Brand Experience, Brand Studio, Merchandising and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact
• Own all marketing needs for New Store Openings within the region, briefing in store specific assets and working with cross-functional teams to ensure On shows up in new locations with maximum impact
• Uphold and evolve On’s brand aesthetic and identity, ensuring consistency and excellence across all regional DTCr executions

Your Story

• You bring 6+ years of experience in retail marketing or integrated marketing strategy, specifically driving in-store campaign strategy, planning and execution for a premium, global brand operating across DTCr channels
• Strong leadership skills with the ability to create short and long term strategy
• You have a proven track record of independently leading high visibility projects requiring multiple stakeholders including global and regional campaigns, experiential in-store activations, events and new store openings in region 
• Demonstrated experience in developing strategic retail marketing briefs
• You are skilled in utilizing project management tools to coordinate complex retail marketing initiatives, building processes, and ensuring seamless collaboration across cross-functional teams and adherence to timelines and budgets
• You apply critical thinking to challenge prevailing assumptions and status quo. You aren’t afraid to think outside the box to refine process and strategy
• You demonstrate influential communication skills and can prioritize needs across a Global organization
• You exhibit strong decision-making skills and are able to bring a forward thinking approach to the in-store brand experience across multiple touchpoint

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touch points.

Typical cash compensation range for this position inclusive of base + bonus: $111,600 - $124,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. Certain roles may be eligible for equity compensation in addition to cash compensation. At On we understand cash compensation is just one piece of your total rewards package.