Spring Health’s Specialty Care programs support members who need more specialized or intensive mental health care, helping them navigate concerns such as trauma, mood and anxiety, alcohol or substance use, and challenges with food and body image. These programs connect members to expert clinicians and tailored pathways that ensure they receive the right support at the right time.

As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi-channel marketing programs that increase awareness, guide members into the right care pathway, and deepen ongoing engagement throughout treatment. You’ll build data-driven, personalized journeys that help members understand their options, enroll in care, and stay connected to the program that best meets their needs.

This is an ideal role for a hands-on lifecycle marketer who thrives at the intersection of empathy, operational rigor, and measurable impact.

What You’ll Be Doing

Design, Launch & Optimize Specialty Care Journeys

• Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention.
• Create multi-channel campaigns (email, SMS, push, in-app, direct mail) that drive meaningful member action and improve treatment adherence.
• Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways.
• Use behavioral, demographic, and program-level signals to personalize messaging and guide members to the right next step in their care journey.

Execute Seasonal, Programmatic & Always-On Campaigns

• Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications.
• Draft clear, empathetic, action-oriented content that helps members understand what to expect and reduces friction in accessing care.
• Integrate webinars, learning content, and resource-based education into the Specialty Care lifecycle to deepen program engagement.

Lead Testing & Continuous Improvement

• Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment.
• Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions.
• Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate.

Partner Cross-Functionally for High-Impact Execution

• Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences.
• Work closely with Marketing Ops and Martech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations.
• Provide structured updates, campaign recaps, and performance insights to cross-functional stakeholders.

Strengthen Targeting, Personalization & Measurement

• Use martech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral-trigger logic.
• Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements.
• Ensure all campaigns maintain high-quality QA standards, proper tagging, and accurate performance reporting.

What Success Looks Like in This Role

• Increased awareness and enrollment across Specialty Care programs.
• Higher adherence and program participation rates through timely, personalized lifecycle messaging.
• Improved member experience across sensitive, high-stakes care journeys.
• Reliable, scalable workflows that raise the operational bar for Specialty Care communications.
• Clear, insight-driven reporting that informs future strategy and prioritization.

What We’re Looking For

• 3–5+ years of hands-on experience in lifecycle, CRM, or growth marketing—ideally in healthcare, behavioral health, B2B2C, SaaS, or member engagement environments.
• Proficiency with lifecycle marketing platforms (Iterable preferred; Braze, Customer.io, HubSpot, SFMC, or similar also welcome).
• Experience building automated workflows, segmentation, personalization, and event-triggered journeys.
• Comfort with HTML and templating languages (Handlebars, Liquid) to support production-quality campaign execution.
• Data-forward mindset with experience interpreting metrics, identifying insights, and refining campaigns based on performance.
• Strong writing skills with the ability to communicate sensitive topics clearly, compassionately, and with a member-first perspective.
• Excellent project management and prioritization skills; comfortable running multiple workstreams simultaneously.
• Familiarity with AI tools for content, QA, or analytics workflows.
• A passion for mental health and a commitment to helping members find the right level of care.

You’ll Thrive Here If You Are

• Motivated to help members access and stay engaged with the right care pathway.
• Energized by managing full-funnel lifecycle programs, from awareness through long-term engagement.
• Organized, detail-oriented, and proactive in managing workflows and stakeholder communication.
• Curious, analytical, and eager to learn new tools and systems.
• Collaborative, humble, and committed to driving meaningful member outcomes.

The target base salary range for this position is $97,680 - $122,100 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.