Lifecycle Operations Manager (12 month contract) at Mindbody - United Kingdom | £71,000 - £109,000

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

Contract– 12 Months

The Role You’ll Play:

You're the operational engine behind seamless, scalable Lifecycle campaigns. As our Lifecycle Operations Manager, you’ll blend technical savvy with marketing strategy to deliver personalized, timely messages that deepen customer engagement. You’ll lead the charge on execution, QA, tooling, and process optimization; empowering the Lifecycle team and its partners to move fast and stay aligned.

Own the execution and QA of Lifecycle campaigns across email, in-app, push, and home screen placements
Translate audience strategies into actionable segments, attributes, and automations that bring campaigns to life
Identify opportunities to streamline marketing operations using emerging tools, tech, and automation
Manage the communication calendar and ensure every message is high quality, relevant, and error-free
Analyze performance data across platforms and propose clear optimizations to improve delivery, engagement, and conversions
Build and QA email templates, landing pages, and workflow automations using HTML, CSS, and SQL
Troubleshoot bugs or tool limitations with minimal oversight, partnering closely with Product, Engineering, and Partnerships
Maintain documentation, train teammates, and proactively scale successful experiments into repeatable playbooks

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Experience You Bring:

2+ years in lifecycle marketing, CRM operations, or marketing technology roles
Hands-on experience running campaigns in tools like Braze or similar ESPs, with a clear understanding of segmentation, flows, and personalization
Working knowledge of HTML, CSS, and basic SQL for campaign building and QA
Familiarity with marketing metrics and A/B testing, including analysis and insight delivery
Advanced Excel skills, including pivot tables, VLOOKUP, and SUMIFS
Strong problem-solving instincts and the ability to work autonomously when needed
Clear communicator and collaborator, comfortable navigating cross-functional priorities and timelines
Bonus: Experience in B2C marketing and managing high-volume campaigns

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

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