Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
The Brooks Brand Marketing team is responsible for helping Brooks add new runners to our brand by reaching and engaging those who run through both performance and lifestyle products. As the Lifestyle Marketing Manager, you will be responsible for leading, planning, and development of strategic seasonal go-to-market campaigns for inline Lifestyle products and Lifestyle collaborations. You will partner closely with the Brand Marketing team to align to strategic seasonal priorities and lead the development of the Lifestyle campaigns that map back to them.
You will work to collaborate cross-functionally with product and marketing teams, as well as global business leaders to ensure all plans are integrated and aligned to overall marketing strategy, driving creative workstreams with the internal Creative Studio and external agencies to bring the strategy and plan to life visually. You will also manage external relationships with agencies and collaborators.
The ideal candidate is someone who has a strong background in brand and product storytelling, the ability to guide cross-functional groups to a cohesive and integrated output, knowledge of our product creation process, and experience effectively managing external partnerships.
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Estimated Salary Range
Our AI-powered salary intelligence estimates this position's salary to be between $65,000 - $85,000. The actual salary may vary based on factors such as experience, location, and market trends.
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