The Brand Strategy & Consumer Engagement Manager is responsible for leading to the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for Universal Television Entertainment properties.

Reporting to the Director of Brand & Consumer Engagement, this role sits within the core team responsible for the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects.

The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects is essential to the success of this position. The ideal candidate proactively creates solutions, is comfortable being a self-starter, and will understand how to translate quantitative and qualitative data into insightful, actionable takeaways, and compelling brand stories.

Essential Responsibilities

• Direct marketing efforts across titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of scripted and unscripted content.
• Serve as funnel of information, proactively ascertaining information for each title, guiding all marketing elements, understanding the day-to-day production needs, show creative, and overall POV of the consumer, especially in context to culture.
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, external agencies) to help the creation of innovative and effective multiplatform campaigns that deliver on audience targets and overall goals.
• Serve as point of contact with external agencies and partners, leading communication while building relationships, providing strategic feedback and managing approvals
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines