NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.
NOBULL is seeking a Website Analytics & Performance Marketing Business Intelligence Manager to use data and systems to track, analyze, and report on key metrics to support a growing company. The Manager will report to the Senior Director of Business Planning & Intelligence and work closely with cross-functional leaders to drive improved visibility, decision-making, and cross-functional transparency.
Responsibilities:
Drive the advancement of our website analytics & marketing performance methodology and serve as an expert on overall channel performance and strategy.
Use data to inform and optimize our acquisition and retention strategies.
Be a valued thought partner, helping define the best metrics by which to measure success.
Create dashboards, analyses, and tools for our marketing team to understand and optimize allocation across channels and campaigns.
Monitor marketing performance as related to goals, running recurrent and ad hoc analysis to ultimately identify risks and opportunities across channels and tactics.
Conceptualize, drive, and share key analyses and insights to stakeholders.
Assist with Ad Hoc cross-functional internal inquiries and requests, deepening relationship with marketing, e-commerce, finance, operations, merchandise planning, and product.
Support key analyses and workstreams across projects, processes, and deliverables.
The Ideal Candidate will:
Lead with a total ownership mindset and a ‘get stuff done’ mentality.
Be an excellent critical thinker and possess strong stakeholder management skills.
Effectively communicate complex ideas and influence senior leaders, cross-functional partners, and the larger team.
Be results oriented and insatiably curious with a relentless focus on driving optimization and impact.
Have uncompromising precision and attention to detail.
Be eager to learn and refine hard skills, soft skills, and business knowledge.
Exhibit skills and characteristics of trust and integrity, self-development, and problem-solving.
Bring high energy and a positive attitude to everyday.
Requirements:
5+ years of relevant analytics experience with an emphasis on website analytics & performance marketing, preferably with an e-Commerce or DTC retailer.
2+ years of experience managing and mentoring high performing teams.
Bachelor'’s degree in business, economics, analytics, or related field.
Highly experienced in data analysis and visualization tools such as Tableau, Power BI, ETL, SQL, Looker or similar; Python or R, a plus.
Experience working in eCommerce platforms like Shopify, GA4, online paid media, & CRM tools.
Deep knowledge in Microsoft Excel with data management, transformation, and modeling.
Experience across systems to inform and guide growing insights team, with strong adaptability to new platforms.
Business-minded, with an ability to pull rich insights and suggestions for how to improve the business.
Committed cross-functional partner and a great team player.
Self-motivated with an eagerness to build a best-in-class data practice, with the ability to work in a highly dynamic and fast-paced environment.
If you are an applicant located in California, please review our California Applicant Privacy Notice, which explains the categories of personal information that we collect and the purposes for which we use such personal information
