As the Manager, Audience Development, you will work with all internal departments to cultivate and manage the marketing and audience growth strategy for Digital and Streaming Programming. You will report to the VP, Content Partnerships, and will lead strategy and development of marketing and audience growth initiatives for Digital and Streaming programming

Responsibilities

• Lead audience growth strategy for Digital and Streaming Programming, including NBC Sports Now FAST channel; NBC Sports radio and podcast network; Peacock Sports Pass and other commercial distribution; nbcsports.com
• Collaborate and liaise with NBC Sports Marketing team leads across all properties
• Work with respective internal programming and partnership leads to identify growth goals and areas of opportunity, as well as content initiatives and tentpoles
• Point of contact with platforms (ROKU, Samsung, Tubi, etc) and distribution partners on all marketing needs
• Work with internal groups to identify growth opportunities with third party distribution partners (NBC News; Yahoo Sports; iHeart Media; Sirius XM; Apple; Spotify)
• Develop marketing calendar to promote key initiatives/ tentpole events
• Work with all internal teams (Production, Programming, Editorial) on communication of various marketing messaging
• Oversee the development of any creative assets needed for all platforms
• Track all marketing initiatives, pulling data to measure against goals/KPIs; create reports for internal and external use

Other responsibilities:

• Work with all internal teams to ensure broader Digital and Streaming Programming goals are met
• Work with Sales team as needed to maximize Digital revenue, identifying opportunities and working with teams on execution and integration
• Will support other business initiatives and priorities across the Programming team as needed