Responsibilities

• Ensure the planning, execution, delivery, and tracking of all fan development initiatives and campaigns in Brazil, working closely with several cross-functional marketing teams such as Strategy & Planning, Insights, Fan 1:1 Marketing, DTC Marketing, Club Marketing, etc.
• Collaborate with the NFL Insights and Data & Analytics teams to better understand Brazil fandom and behavioral trends to better inform marketing decisions and attract new audiences including game and live events.
• Manage and monitor Brazil fan development KPIs reporting daily, weekly, and/or monthly (initiative dependent).
• Develop local influencer, creator and celebrity engagement pipeline, as well as content and tentpoles from ideation to execution and reporting in partnership with functional NFL teams overseeing agencies’ relationships.
• Brief, manage and oversee the relationships with the different local and global agencies for influencers, BTL (production & execution of events), market research local partners and database vendors.
• Manage and track NFL O&O inventory from NFL.com to mobile apps and newsletters.
• Coordinate and oversee NFL Fan Tracker, research needs and viewership from briefing to presenting (internal and external) working closely with the NFL Insights team.
• Support and lead Global Marketing Program (GMP) marketing initiatives with all participating NFL Clubs.
• Management of seasonal marketing partners and potential interns/collaborators (outsourcing)
• Management of fan engagement agencies and third parties (market research, loyalty & acquisition programs, etc.)

Required Qualifications

• Degree educated (Marketing/Digital, Administration/Business, Finance and/or related)
• Minimum 5 years’ experience
• 1 year management experience leading people/teams (agencies, vendors, stakeholders, others)
• Fluent in Portuguese and English (both spoken and written)
• Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies
• Proficient on marketing terms, digital, market research and innovation
• Proven creative problem-solving skills and a solutions-focused mindset
• Strong communication, drive, and presentation skills
• Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets
• Multitasking skills and good time-management skills
• Passport (for travel to US, MX, Europe)

Other Key Attributes / Characteristics

• Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process).
• A strong team player, comfortable working collaboratively, virtually, and independently.
• Deadline and results-driven, with strong organizational skills.
• Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively, both internally and externally.