Manager, Fan Engagement (Brazil) at National Football League (NFL) - São Paulo, São Paulo, Brazil | $60,000 - $80,000

The Fan Engagement Manager is a key role for ‘NFL Do Brasil’, responsible for the growth and expansion of the NFL fan base in Brazil from planning, executing and tracking all Fan Engagement initiatives, tentpoles and campaign in the territory, including but not limited to: fan communication strategy; initiative and relationship management with local influencers, creators and celebrities; management of 1:1 fan journey and database communication campaigns; promotional inventory management on both partner and NFL Brasil owned & operated (O&O) platforms and channels; NFL Club relationship management; and local agency and vendor management.

This position will report to the Marketing lead and will be based in São Paulo, Brazil.

Responsibilities

Ensure the planning, execution, delivery, and tracking of all fan development initiatives and campaigns in Brazil, working closely with several cross-functional marketing teams such as Strategy & Planning, Insights, Fan 1:1 Marketing, DTC Marketing, Club Marketing, etc.
Collaborate with the NFL Insights and Data & Analytics teams to better understand Brazil fandom and behavioral trends to better inform marketing decisions and attract new audiences including game and live events.
Manage and monitor Brazil fan development KPIs reporting daily, weekly, and/or monthly (initiative dependent).
Develop local influencer, creator and celebrity engagement pipeline, as well as content and tentpoles from ideation to execution and reporting in partnership with functional NFL teams overseeing agencies’ relationships.
Brief, manage and oversee the relationships with the different local and global agencies for influencers, BTL (production & execution of events), market research local partners and database vendors.
Manage and track NFL O&O inventory from NFL.com to mobile apps and newsletters.
Coordinate and oversee NFL Fan Tracker, research needs and viewership from briefing to presenting (internal and external) working closely with the NFL Insights team.
Support and lead Global Marketing Program (GMP) marketing initiatives with all participating NFL Clubs.
Management of seasonal marketing partners and potential interns/collaborators (outsourcing)
Management of fan engagement agencies and third parties (market research, loyalty & acquisition programs, etc.)

Required Qualifications

Degree educated (Marketing/Digital, Administration/Business, Finance and/or related)
Minimum 5 years’ experience
1 year management experience leading people/teams (agencies, vendors, stakeholders, others)
Fluent in Portuguese and English (both spoken and written)
Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies
Proficient on marketing terms, digital, market research and innovation
Proven creative problem-solving skills and a solutions-focused mindset
Strong communication, drive, and presentation skills
Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets
Multitasking skills and good time-management skills
Passport (for travel to US, MX, Europe)

Other Key Attributes / Characteristics

Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process).
A strong team player, comfortable working collaboratively, virtually, and independently.
Deadline and results-driven, with strong organizational skills.
Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively, both internally and externally.

Salary

R$260.000—R$315.000 BRL

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

NFL Core Values:

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

Who You Are

Talent Attributes: What we expect for our employees:

Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

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