Manager, Lifecycle Marketing Operations 

Reports To: Senior Manager, Lifecycle Marketing
Locations Hiring From: Arizona, Colorado, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Missouri, New Hampshire, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia, and Wisconsin. 
Employment Type: Full-Time

Role Overview

As our Lifecycle Marketing Operations Manager, you'll play a key role in Oshi Health's patient marketing engine, ensuring our patients receive the right message at the right time in their care journey. You’ll serve as the subject matter expert in the systems that enable our outreach,  supporting omnichannel patient journeys from awareness through enrollment and retention. 

What You'll Do — Key Responsibilities

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM  impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

What We're Looking For — Qualifications & Requirements

Required

• 4+ years of experience in CRM, email, or marketing operations
• Strong hands-on experience with marketing automation platforms like Braze,Customer.io, Klaviyo & Iterable; Braze experience preferred
• Proficient in HTML & CSS
• Fluency in CRM best practices, personalization, conditional logic, and experimentation frameworks
• Familiarity with tools like Figma, Jira, Metabase, and Fullstory
• Strong hands-on execution skills—you're comfortable owning a project from start to finish
• Analytical mindset: comfortable building reports and interpreting CRM performance data

Preferred

• Experience managing and monitoring email domain health across warm and cold outreach
• Experience working in digital health, a regulated industry, or another trust-driven consumer category

Compensation & Benefits

• Salary Range: $90,000-110,000 commensurate with experience plus bonus and equity
• Health Benefits: 90% employee premiums paid for medical, dental, and vision coverage
• Time Off: Flexible PTO + paid holidays + 1 floating holiday
• Retirement: Eligibility to contribute to 401(k)
• Work Style: Remote-first flexibility
• Growth: Professional development support as we scale

About Oshi Health

Oshi Health is a virtual digestive health practice on a mission to transform GI care. We combine compassionate, multidisciplinary care with innovative technology to help people with chronic digestive conditions get the answers and relief they deserve. When you join Oshi, you're joining a team — and a mission — that's changing what great healthcare looks like.

Oshi Health is revolutionizing GI care with a digital clinic model that provides easy, convenient access to an integrated and multidisciplinary care team that takes a whole-person approach to diagnosing, managing, and treating digestive health conditions.

We take time to get to know each patient, develop a personalized care plan that includes identification of symptom triggers and prescription of evidence-based interventions, including medications, dietary changes, and mental health support.

For Every Oshi Team Member We Want:

• Genuine passion for improving patient lives and transforming GI care
• Strong communication skills and emotional intelligence
• Comfort in a fast-paced, remote-first, mission-driven environment