Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.
At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience. KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.
About the Role
The Managing Director of KTO Digital will lead the development and execution of KTO's global digital marketing strategy across all regulated markets. This senior leadership role encompasses ownership of performance marketing, SEO, paid media, affiliate partnerships, programmatic advertising, and customer retention initiatives.
As the strategic architect of KTO's digital growth engine, you will drive measurable ROI, expand brand visibility, and build sustainable competitive advantages in an evolving regulatory landscape
Key ResponsibilitiesDefine and execute KTO's global digital marketing strategy in alignment with corporate growth objectives and market-specific requirementsBuild, lead, and develop a high-performing cross-functional team spanning SEO, paid media, affiliate marketing, programmatic, and digital analyticsMonitor competitive landscape, emerging technologies, and industry trends to maintain KTO's position as a digital acquisition leaderPartner with C-suite and regional leadership to align digital strategy with broader business prioritiesDrive multi-channel paid acquisition strategies across search, social, display, and programmatic platformsOptimize customer acquisition economics, balancing CAC efficiency with LTV maximizationImplement sophisticated attribution modeling and performance measurement frameworksScale campaigns profitably across multiple regulated markets while maintaining brand consistencyOwn long-term organic search strategy, ensuring market-leading visibility for priority keywords across all active jurisdictionsDrive technical SEO excellence in collaboration with product and engineering teamsPartner with content teams to build authoritative, conversion-optimized digital experiencesDesign and execute affiliate acquisition strategy, building a diverse portfolio of high- value partnershipsCultivate relationships with tier-1 affiliate networks, publishers, content creators, and influencersLead commercial negotiations while ensuring full regulatory compliance and brand safetyDevelop innovative partnership models that drive quality user acquisitionLeverage programmatic platforms and advanced audience segmentation to deliver personalized campaigns at scaleBuild sophisticated retargeting and CRM strategies that drive engagement and reduce churnOptimize media buying efficiency through data-driven insights and continuous testingEstablish a data-driven culture with clear accountability for all digital marketing investmentsDesign comprehensive reporting frameworks tracking CAC, ROI, LTV, retention, and churn metricsCollaborate with BI and product teams to unlock actionable insights from marketing dataDrive continuous optimization through rigorous testing and performance analysisEnsure all digital activities adhere to responsible gambling practices and jurisdiction- specific regulatory requirementsMaintain brand integrity across all channels, balancing aggressive growth with trust and reputation managementPartner with legal and compliance teams to navigate evolving regulatory frameworksRequired Qualifications & Experience10+ years of progressive digital marketing leadership, with proven success scaling multi- channel acquisition in performance-driven environmentsSignificant experience in iGaming, sports betting, fintech, or similarly regulated digital industriesDemonstrated track record managing annual digital budgets of €10M+ with measurable ROIDeep expertise across SEO, paid media (Google Ads, Meta, programmatic), and affiliate marketingStrong command of analytics platforms (GA4, attribution tools) and martech stack optimizationExperience managing and developing senior marketing leaders and cross-functional teamsProven ability to influence C-level stakeholders and drive strategic alignmentAt KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
