At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

Selkirk is launching a new direct-to-consumer brand with a unique business model, and we are in the early stages of building out our team to assist with our pre-launch strategy and sustaining it post-launch and beyond.  The Marketing and Affiliate Coordinator will play a key role and overseeing campaigns, social ads, and marketing strategies, as well as driving the growth of our competitive affiliate program. 
The ideal candidate is a task-oriented, problem solver with a passion for sports, branding and possesses and entrepreneurial mindset. 

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.

Key Responsibilities

Digital Asset Management (The "Toolkit" Creator). The Coordinator works with your Malaysian Graphic Designer to ensure the brand has a constant supply of:

• Performance Creative: Managing the production of high-converting Meta/TikTok ads (static and video).
• Affiliate "Swipe" Kits: Creating pre-approved sets of Instagram Stories, captions, and email templates that affiliates can download and use instantly.
• Lander Optimization: Coordinating updates to landing pages that specifically "sell the dream" of the business model.

Marketing Campaign Roles (The "Growth" Driver) The Coordinator will execute three specific types of campaigns:

• The "Passion" Recruitment Campaign: Running ads and outreach specifically to find people who love your niche but don't know they can get paid for it yet.
• Flash Sale Coordination: Syncing the designer, the email list, and the affiliate base so everyone promotes the same product at the same time for maximum impact.
• Educational Webinars/Lives: Hosting or coordinating live sessions that teach affiliates how to sell your product effectively, increasing their LTV (Lifetime Value).

Qualifications

Education & Experience

• Academic Background: Bachelor’s degree in Marketing, Business, or a related field.
• D2C Expertise: 2+ years of experience in Direct-to-Consumer (D2C) or E-commerce marketing. Experience in the sporting goods or fitness industry is a major plus.
• Affiliate Management: Proven track record of managing affiliate or "ambassador" programs, specifically moving beyond just "paying for posts" to building high-LTV partnerships.
• Startup Agility: Experience in a pre-launch or early-stage environment; you are comfortable building processes where none exist yet.

Technical & Creative Coordination

• Creative Direction: Ability to translate high-level brand goals into specific "briefs" for graphic designers, specifically for Meta and TikTok performance creative.
• Tools of the Trade: Proficiency with Asana/Trello (or similar project management tools), Google Analytics, and affiliate tracking software (e.g., Refersion, GoAffPro, or Involve Asia).
• Funnel Awareness: Understanding of the "Lander" journey—knowing what makes a landing page convert a "cold" lead into a passionate affiliate.

Market & Cultural Fluency

• Bilingual Mastery: Native-level fluency in English and Bahasa Malaysia. Must be able to write "Swipe Kits" and captions that sound natural and persuasive in both languages.
• Local Nuance: Deep understanding of the Malaysian "social commerce" culture (how to leverage WhatsApp, Telegram, and TikTok Live for sales).

Mindset & Personality

• The "First-Principles" Thinker: You don't just follow a checklist; you look at the goal and design the most efficient process to get there.
• Task-Oriented Problem Solver: You take pride in "closing the loop"—if a designer is stuck or an affiliate is confused, you proactively find the fix.
• Entrepreneurial Drive: A genuine passion for sports and the "hustle" of building a new brand from the ground up.