At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. This position is critical in driving the growth of NBA Africa by driving key brand initiatives and the broader fan engagement efforts of the NBA in Africa. The Marketing lead will work across multiple departments serving as the voice of the fan and the custodian of the NBA brand on the continent. In the fan engagement role, the individual will work with the PR, Social Media, Events and Content teams to drive local, fan-centric activities for all key markets.

Be a champion of the African basketball fan across all departments of NBA Nigeria.

Make decisions regarding localization of global NBA campaigns and initiatives and manage execution thereof.

Drive strategic decisions around fan engagement and the NBA brand to reach broader business objectives and targets.

Lead all fan insights work, with the support of the insight’s teams based in New York and the marketing team in South Africa including management of global fan trackers, bespoke research for the region, and fan panels.

Drive key performance indicators across marketing disciplines and update key stakeholders on campaign performance regularly.

Ensure brand standards are upheld across all creative and messaging.

Support marketing partnerships team with marketing campaigns or across all partner activities.

Provide insights, ideas, campaigns, and budget for the Business Development team.

Have a deep understanding of data analytics for decision-making and fan acquisition.

Lead the development of the multi-channel marketing strategy, with a particular focus on social media, PR, and digital.

Deliver the marketing communications strategy, ensuring brand messaging and creatives are consistent across all communication platforms.