Marketing & Creative Associate

Location: China (Remote)

As thatgamecompany embarks on its global expansion journey with the release of "Sky: Children of the Light," we're seeking a creative and versatile Marketing & Creative Associate to support our marketing efforts in Europe and South Korea. This role offers the opportunity to collaborate with cross-functional teams to develop and execute innovative marketing campaigns that will drive awareness and engagement for our game in international markets.

Key Responsibilities

• Assist in the development and execution of marketing strategies and campaigns across digital and traditional channels, including social media, email marketing, influencer partnerships, and events.
• Support the creation of marketing assets and collateral, including but not limited to ad creatives, landing pages, blog posts, and promotional materials, ensuring brand consistency and alignment with campaign objectives.
• Coordinate with internal teams and external partners to manage project timelines, deliverables, and budgets, ensuring that marketing initiatives are executed on time and within budget.
• Monitor and analyze campaign performance metrics and KPIs to track progress, identify trends, and make data-driven recommendations for optimization and improvement.
• Stay up-to-date on industry trends, competitive landscape, and emerging marketing opportunities to inform strategic decision-making and creative development.
• Assist in the coordination of marketing events and activations, including influencer partnerships, community engagement initiatives, and promotional campaigns, to drive awareness and engagement for our game.
• Collaborate with cross-functional teams to support the development and execution of integrated marketing campaigns and initiatives that align with overall business objectives and marketing strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 2 years of experience in marketing or creative roles within the gaming industry or related field.
• Strong creative and conceptual thinking skills, with the ability to generate innovative ideas and concepts for marketing campaigns and initiatives.
• Proficiency in graphic design and multimedia software tools, such as Adobe Creative Suite, Canva, or similar programs, with the ability to create high-quality marketing assets and collateral.
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Passion for gaming and a deep understanding of gamer culture, with a keen interest in exploring new trends and technologies in the gaming industry.

Join us on this exciting journey as we continue to push the boundaries of creativity and innovation in the world of gaming. We look forward to welcoming you to the thatgamecompany family!