We’re in search of a Marketing Lead (f/m/d) who can play a pivotal role in creating, what we believe, will be the first MMO of its kind.

So who would you be working with?

This role is part of our Publishing Team, where you’ll collaborate closely with community, product, design, and insights teams to develop and execute disruptive marketing campaigns that drive player acquisition and engagement for SEED. You’ll work directly with the Publishing Director, Game Director, Creative Director, and CEO, ensuring marketing efforts align with SEED’s vision and business goals..

So, what would you be doing?

• Owning SEED’s Go-To-Market Strategy: Develop and execute non-traditional marketing campaigns that introduce SEED to the world as more than just a game—a living simulation of the future of humanity.
• Driving the “Curated Societies” Strategy: Engage small influencers and communities, guiding them in bringing their audiences into SEED to build thriving societies.
• Building Awareness & Growing Player Interest: Design and optimize marketing campaigns to increase email sign-ups, Discord community growth, and Steam wishlists ahead of the soft launch.
• Performance Marketing & Data-Informed Growth: Lead paid media, audience segmentation, and campaign optimization, balancing blended CPI and ROAS to ensure sustainable growth.
• Influencer & Community Engagement: Foster relationships with influencers across gaming and adjacent spaces, creating win-win partnerships that encourage player-driven expansion.
• Brand Strategy & Creative Development: Develop disruptive, non-traditional marketing activations that challenge how games are positioned—making SEED feel like something truly different.
• Cross-Functional Collaboration: Work alongside product, community, and creative teams to ensure marketing efforts align with in-game events and player engagement strategies.

You could be the person we are searching for, if you…

• 7+ years in marketing roles with a strong background in DTC marketing, influencer marketing, and performance marketing.
• A data-informed mindset, with experience optimizing paid campaigns, audience segmentation, and attribution modeling.
• A non-conformist approach to marketing—you see the game industry’s status quo and want to do something completely different.
• Experience developing social/viral marketing strategies, with a deep understanding of the network effect and community-driven growth.
• Strong storytelling skills, capable of positioning SEED as a cultural movement, not just a game.
• A proactive and self-driven approach, able to navigate ambiguity and experiment with bold ideas.

Bonus points for…

• Hands-on experience working with gaming communities, influencers, and organic engagement strategies.
• Experience marketing live service games, understanding the dynamics of player retention and engagement

Our benefits…

Klang HQ (Berlin)

• An opportunity to work on a groundbreaking project with a lot of room for professional and personal development
• Competitive salary and 27 days of paid vacation
• Monthly public transport travel ticket or co-contribution to e-bike/e-moped
• Monthly company co-contributions to private pensions
• Reimbursement for physical health activities
• Employee Assistance Program, including mental health support, legal advice as well as support finding doctor’s appointments
• Flexible office hours (with core hours)
• Monthly team events and activities
• A dog-friendly office, adjustable standing desks, ergonomic chairs and mobile aircon units for hot summers
• Healthy snacks and drinks in the office
• Virtual Stock Options (VSOP)

Other information you might find useful…

So what can you expect to be working on after starting with us?

In your first 30 days:

1.Onboard and Integrate:

• Understand SEED’s vision, product roadmap, and current marketing activities.
• Build relationships with key stakeholders, including the Publishing Director, Game Director, Creative Director, CEO, and Community Lead.
• Get familiar with internal tools (JIRA, Confluence, Monday.com, Google Analytics, Tableau, and social media platforms).

2. Assess and Analyze:

• Review existing marketing strategies, player insights, and brand positioning.
• Analyze current influencer relationships, community engagement, and awareness metrics (email sign-ups, Discord, Steam wishlists).
• Identify gaps and opportunities in the current marketing approach.

3. Understand and Implement the "Curated Societies" Strategy:

• Deeply understand the "Curated Societies" approach, focusing on collaborating with small influencers to bring their communities into SEED.
• Begin implementing the strategy, with the flexibility to own, adapt, and optimize it based on early learnings and feedback.

4. Quick Wins:

• Identify and execute small, high-impact marketing activities to show early progress (e.g., optimizing existing campaigns, testing new messaging).
• Begin outreach to key influencers aligned with SEED’s target audience.

5. Set Metrics & Alignment:

• Collaborate with leadership to define initial KPIs and success metrics.
• Align on goals for the soft launch, influencer growth, and player engagement targets.

This ensures you start with a clear focus on SEED’s strategic priorities while having the flexibility to make an immediate impact.

In your first 60 days:

1. Refine and Expand the "Curated Societies" Strategy:

• Evaluate early results from initial influencer collaborations and community activations.
• Optimize the approach based on performance data, feedback from influencers, and player engagement metrics.
• Expand outreach to additional influencers, fostering deeper partnerships and diversifying community reach.

2. Launch Targeted Awareness Campaigns:

• Design and execute targeted marketing campaigns focused on driving player awareness and converting interest into sign-ups (email, Discord, Steam wishlists).
• Experiment with different messaging, channels, and formats to identify what resonates most with SEED’s emerging audience.

3. Develop the Influencer Engagement Framework:

• Create a scalable framework for influencer partnerships, including guidelines for onboarding, engagement, and performance tracking.
• Establish processes for rewarding influencers and their communities, aligned with SEED’s values and growth goals.

4. Strengthen Cross-Functional Collaboration:

• Deepen partnerships with the Community, Product, Design, and Player Insights teams to ensure marketing strategies are aligned with in-game events and player feedback.
• Begin integrating marketing efforts with in-game features and live events to create seamless player experiences.

5. Data-Informed Optimization:

• Work closely with the Insights & Analytics team to track campaign performance, influencer impact, and engagement metrics.
• Use data to refine targeting, improve ROI, and start reducing the cost per install (CPI) while increasing return on ad spend (ROAS).

6. Strategic Planning for Upcoming Milestones:

• Prepare a detailed marketing roadmap leading up to Steam Next Fest (July 2025) and the soft launch (September 2025).
• Identify key marketing activations, resource needs, and potential risks to ensure readiness for both events.

In your first 90 days: 

1. Optimize the "Curated Societies" Strategy at Scale:

• Fully operationalize the "Curated Societies" strategy, scaling influencer partnerships based on proven tactics and learnings from the first 60 days.
• Deepen relationships with key influencers, creating long-term collaborations that drive sustained community growth within SEED.
• Establish clear metrics to measure the impact of influencer-driven Societies on player acquisition and engagement.

2. Execute High-Impact Awareness Campaigns:

• Launch larger, integrated marketing campaigns that combine influencer marketing, paid media, social content, and community activations to build momentum ahead of Steam Next Fest (July 2025).
• Optimize campaigns through continuous A/B testing, refining messaging and targeting strategies based on performance data.

3. Drive Player Conversion and Engagement:

• Implement strategies to convert awareness into player actions, focusing on increasing email sign-ups, Discord growth, and Steam wishlists.
• Collaborate with the Community team to create seamless pathways from marketing touchpoints to in-game engagement, enhancing player onboarding experiences.

4. Strengthen Data-Informed Marketing Practices:

• Establish a robust marketing performance dashboard in partnership with the Insights & Analytics team to track key KPIs, including player engagement, CPI, and ROAS.
• Use data insights to continuously refine marketing strategies, identifying new growth opportunities and optimizing budget allocation.

5. Prepare for Steam Next Fest and Soft Launch:

• Finalize the marketing plan for Steam Next Fest (July 2025), ensuring all campaigns, influencer activations, and community initiatives are coordinated and impactful.
• Develop a detailed pre-launch strategy for the September 2025 soft launch, including key milestones, timelines, and resource plans.

6. Enhance Cross-Functional Integration:

• Fully embed marketing workflows with Product, Community, Design, and Player Insights teams, ensuring marketing strategies are tightly aligned with in-game events and player feedback loops.
• Support product feature launches with tailored marketing initiatives that drive awareness and in-game participation.

7. Marketing Team Development:

• Assess the evolving needs of the marketing function and propose a roadmap for team growth, including identifying key roles for specific workstreams (e.g., performance marketing, influencer management, CRM).
• Foster a culture of experimentation, learning, and continuous improvement within the marketing team.

In your first 180 days:

1. Drive Momentum Toward the Soft Launch (September 2025):

• Execute the full marketing plan for the soft launch, ensuring campaigns are aligned with player acquisition, engagement, and retention goals.
• Deliver coordinated activations across influencer partnerships, paid media, community initiatives, and in-game events.
• Ensure all pre-launch KPIs (email sign-ups, Discord growth, Steam wishlists) show sustained growth.

2. Scale the "Curated Societies" Strategy:

• Expand the influencer program beyond early adopters, onboarding mid-tier influencers and strengthening community-led growth.
• Measure the long-term impact of influencer Societies on player engagement and retention, optimizing strategies based on data insights.
• Develop case studies from successful influencer partnerships to inform future marketing efforts.

3. Refine Target Audience & Optimize Marketing Efficiency:

• Use post-campaign and player engagement data to refine target audience profiles and adjust marketing strategies accordingly.
• Identify new growth channels and strategic partners to reach untapped audiences.
• Continuously optimize campaigns to reduce Cost Per Install (CPI) and improve Return on Ad Spend (ROAS).

4. Data-Driven Growth & Performance Optimization:

• Establish a comprehensive performance marketing framework, leveraging insights from analytics tools (Google Analytics, Tableau) to guide decision-making.
• Regularly review and adjust marketing strategies based on performance data, focusing on scalable, cost-effective growth.
• Implement advanced A/B testing and attribution models to better understand campaign effectiveness.

5. Strengthen Brand Awareness & Community Engagement:

• Solidify SEED’s brand identity within the gaming community, ensuring consistent messaging and storytelling across all channels.
• Collaborate with the Community team to create player-driven content, events, and social campaigns that amplify brand reach.
• Foster a sense of belonging within the SEED community, driving organic growth through player advocacy and word-of-mouth.

6. Team Development & Leadership:

• Build and manage a high-performing marketing team, with clear roles focused on key areas like influencer marketing, performance marketing, CRM, and analytics.
• Establish team workflows, performance goals, and professional development plans to support individual growth and collective success.
• Create a culture of collaboration, experimentation, and continuous learning within the marketing team.

7. Cross-Functional Leadership:

• Become a trusted marketing leader within the studio, actively contributing to strategic discussions with the Publishing Director, Game Director, Creative Director, and CEO.
• Ensure marketing is fully integrated with product development, community management, design, and player insights functions.
• Advocate for the player’s voice in strategic decisions, ensuring marketing efforts reflect player needs and experiences.

8. Post-Launch Readiness & Long-Term Growth Planning:

• Develop a post-soft launch marketing strategy focused on player retention, live service growth, and expanding SEED’s reach in new markets.
• Identify long-term opportunities for brand partnerships, collaborations, and large-scale marketing activations.
• Begin planning for major future milestones, including potential global launch phases, expansions, or events beyond 2025.