Major League Baseball’s Games & VR Group was founded in 2014 to bring incredible video game and augmented reality experiences to baseball fans across platforms and genres.  Working from MLB’s New York headquarters, the Marketing Manager will drive execution of marketing initiatives for MLB’s owned and licensed products across console, mobile and XR platforms. The Marketing Manager will manage campaign on a range of MLB products, partnering with external marketing partners and internal counterparts across digital, social, PR, events and more. This role will lead a range of Go-to-Market initiatives for new games and existing products. The ideal candidate will have an established record robust, integrated campaigns and a true passion for the gaming and sports industries. You will be adept at working across a large and complex organization with multiple stakeholders, delivering on time and on budget.

Responsibilities

• Develop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising materials.
• Manage relationships with first parties including asset creation and review, platform marketing, and promotions.
• Work effectively with internal teams including Social, Communications, Multimedia Operations and Editorial to ensure seamless execution of campaigns and initiatives.
• Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.
• Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams.
• Work with License partners to support publishing/marketing efforts across platforms and channels.
• Work closely with the events team to plan and support live event executions.

Qualifications & Skills

• 5+ years of direct experience in video game marketing/publishing.
• Experience with brand management best practices and a suite of tools to successfully bring games to market.
• Strong creative perspective and the ability to develop engaging creative executions in a variety of media formats including digital, live production, social and digital formats.
• Excellent verbal and written communication and interpersonal skills.  Editorial or copy-writing experience a major plus.
• Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies.
• Understanding of game and web development, video production, asset creation.
• Excellent business acumen, problem solving capabilities, and a practical approach to getting things done.
• Understanding of consumer facing events and ability to support live event production.
• A passion for baseball and video games.

Pay Range: $85,000 - $110,000

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. 

Top MLB Perks & Benefits

• 100% Employer Paid Medical/Dental/Vision Premiums
• Company Contributed 401K Plan
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance