Job Description
Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.
Who We’re Looking for:
The primary objective of this role is to drive brand visibility and sell through success with our global distributor network, collaborating with global & local cross-functional teams, key business stakeholders, and senior international leadership to build and execute an omni-channel marketing plan.
Key ResponsbilitiesCreate 1-3 year marketing strategy with key distributors – aligned on growing the Therabody brand across sales channels (brand, retail, specialty) – focused on brand growth / sell out success. Showing clear prioritization of partners based on size and opportunityBe the brand guardian – ensuring consistency across all activation from our partners across online (including any distributors that own our Therabody ecommerce platform in region) and retail storesSupport distributors to produce best in-class permanent fixtures, temporary pop-up solutions and wider POS and store merchandising – including store media to drive sell out and consumer educationTake ownership of budget planning by account for both contractual and incremental investments – ensuring all activity is delivered to time and within the agreed budget. Proactively work with key partners to pitch and secure opportunities for growth investmentsOwn the end-to-end process for distributors to pitch for, build and launch e-commerce websites, Amazon accounts and social network accounts, working with global stakeholders to communicate progress, requirements and reporting post launch – continuously evaluating the performance of the projectsManage distributor promotions and promotional activations, working with distributors to ensure plans reflect cultural opportunities as well as a global promotional structureManage day to day communications with the distributors and own the content plan for the distributor portal - Sharing best practice between distributors, business updates and promotional and marketing asset updatesManage internal communications to ensure alignment with the local teams, international teams and the global team (as appropriate)Identify and capitalize on market trends, consumer preferences, and cultural nuances to help localize and execute region-specific marketing campaigns with distributorsCollaborate with international brand team to ensure consistent global messaging while adapting to local market needsEngage with senior leadership to communicate market-specific challenges, opportunities, and progress on local marketing initiativesWork with internal teams and agencies to plan, execute, and measure the effectiveness of marketing campaigns, promotions, and events that drive local brand engagementThe Right Person Would HaveBachelor's degree in Marketing, Business Administration, or a related field. Advanced degree preferredProven experience in European or international retail marketing or distribution marketing, preferably in the consumer goods or wellness industryDemonstrated success in driving marketing initiatives in diverse international marketsExcellent communication and interpersonal skills to collaborate with global teams, stakeholders, and senior leadership effectivelyStrong analytical and problem-solving abilities, with a data-driven approach to decision-makingAbility to work independently, take ownership of projects, and manage multiple priorities simultaneouslyA passion for wellness and an understanding of global cultural nuances is highly desirableMust be results-oriented and possess excellent analytical skillsCreative-minded and strong problem solving abilityFluency in multiple languages is a plusTherabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.
