We are seeking a versatile marketing leader to manage our marketing engagement across Latin America. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the LATAM landscape. 

You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified voice that resonates across multiple borders. Your work spans social, influencers, partner and event marketing. You will be a fulcrum of all the region's outbound activity. 

Location: São Paulo (plus a few weeks in HQ for an extended orientation) 

You Will:

• Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
• Trilingual Content Ecosystem: Oversee the "transcreation" of all marketing assets, ensuring the brand speaks Spanish and Brazilian Portuguese with native-level nuance.
• Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
• Cross-Border Community & Influencer Growth: Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
• Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.
• Event Strategy: Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority.

You Have:

• 8+ years of marketing experience with a deep, pan-regional focus across Latin America.
• Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight. 
• Native or bilingual proficiency in Spanish and Portuguese, plus English. This is non-negotiable for regional oversight.
• Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics. 
• 5+ years in Consumer Tech: Deep understanding of the LATAM consumer journey, specifically mobile-first behaviors and local trust barriers.
• Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.
• Data-Driven Scrappiness: Ability to drive growth in "low-data" environments by being resourceful and hands-on.