We are looking for a highly strategic, data-driven, and creative Marketing Strategy Manager to serve as the marketing brain behind our game titles. This role acts as the key focal point between the Marketing department and the Game Studio teams & management, owning the end-to-end strategic marketing vision and execution for the games. 

 

Responsibilities 

Strategic Marketing Leadership 

• Build, own, and execute comprehensive global marketing strategies for Playtika game titles across online and offline channels. 

• Develop annual, quarterly, and long-term Product Marketing Plans aligned with business goals, player lifecycle, and franchise strategy. 

• Lead strategic campaign planning focused on new user acquisition, dormant player reactivation, retention, and brand growth. 

• Identify and explore new growth engines, emerging platforms, audience opportunities, and innovative marketing approaches. 

• Translate business objectives, game roadmaps, and player insights into actionable marketing initiatives. 

Cross-Functional Leadership 

• Serve as the primary marketing focal point between Marketing, Studio, Product, UA, Creative, Analytics, Research, Social, and cross teams. 

• Drive alignment and collaboration across global and regional stakeholders to ensure excellence of execution. 

• Lead cross-functional strategic discussions and influence decision-making through insights and business rationale. 

• Ensure strong project management, prioritization, communication, and operational execution across multiple initiatives simultaneously. 

Campaign & Performance Management 

• Build and monitor integrated 360° marketing plans across paid, owned, earned, influencer, social and brand channels. 

• Consistently analyze campaign performance, marketing effectiveness, and player behavior using clear KPIs and actionable insights. 

• Partner with Analytics and BI teams to measure incrementality, ROI, LTV impact, retention, and overall business performance. 

• Present strategic recommendations, campaign results, and growth opportunities to senior leadership. 

Player & Market Insights 

• Uncover and curate actionable player insights in collaboration with Analytics, Research, and CI teams. 

• Conduct competitive analysis, category trend analysis, and market opportunity assessments. 

• Develop deep understanding of player motivations, behaviors, and audience segmentation to improve marketing effectiveness. 

Innovation & AI-Driven Marketing 

• Leverage AI tools and emerging technologies to improve marketing strategy, campaign ideation, creative effectiveness, audience targeting, and operational efficiency. 

• Use AI-driven insights, automation, predictive analysis, and experimentation methodologies to identify growth opportunities and optimize performance. 

• Stay updated on trends in gaming, digital marketing, AI, creator ecosystems, and player engagement. 

 

Requirements 

Professional Experience 

• BA/BSc in Marketing, Business Management, Economics, Communications, or a related field. 

• 4+ years of experience in strategic marketing, brand management, product marketing or growth marketing.  

• Experience leading cross-functional marketing initiatives and managing multiple stakeholders. 

• Proven experience building and executing integrated marketing campaigns with measurable business impact. 

• Strong understanding of mobile gaming & player lifecycle marketing — an advantage. 

• Experience working closely with Product, Creative, Analytics, and User Acquisition teams. 

• Experience in global marketing campaigns and international markets — an advantage. 

Skills & Competencies 

• Strategic thinker with strong analytical and business-oriented mindset. 

• Excellent project management and organizational skills. 

• Strong communication and presentation abilities with the capability to influence senior stakeholders. 

• Highly collaborative, proactive, and solution-oriented. 

• Ability to work in fast-paced, dynamic environments while managing multiple priorities. 

• Strong storytelling capabilities and ability to turn data into actionable business recommendations. 

• High level of ownership, accountability, and execution excellence. 

AI & Data Capabilities 

• Familiarity with AI-powered marketing tools, automation platforms, and data-driven decision-making processes. 

• Comfortable using AI tools for strategic planning, campaign optimization, market research, content ideation, and productivity enhancement. 

• Experience leveraging data and experimentation frameworks to drive growth decisions.