At Alo Yoga, we inspire mindful movement and wellness through innovative design and advanced technology. Our team thrives on creativity, collaboration, and a commitment to elevating our digital presence to connect deeply with our global community. 

 We are seeking a Marketing Technology Engineer with Braze Certification to spearhead our customer engagement initiatives. This role will play a crucial part in integrating and optimizing marketing automation tools, ensuring seamless communication across all digital touchpoints. You’ll work closely with cross-functional teams to enhance personalized marketing experiences, drive customer retention, and optimize campaign performance through advanced analytics and data-driven strategies. 

Responsibilities

• Architect, integrate, and manage the Braze platform to deliver highly targeted and personalized customer engagement campaigns. 

• Collaborate with marketing, engineering, and product teams to optimize customer segmentation, automation workflows, and campaign execution. 

• Develop and maintain scalable data pipelines that connect Braze with CRM, eCommerce, and analytics platforms. 

• Troubleshoot and resolve technical issues within the marketing stack, ensuring continuous improvement in operational efficiency. 

• Leverage AI-driven insights to refine audience targeting and maximize conversion rates. 

• Conduct A/B testing and performance analysis, providing actionable recommendations for campaign enhancements. 

• Stay ahead of emerging MarTech trends and proactively recommend innovations that drive customer engagement. 

• Implement and optimize Braze Catalogs for dynamic content personalization across channels. 
• Design and execute integrated cross-channel marketing campaigns leveraging Braze's Email, Push, In-App Messaging, SMS, and Content Cards to create cohesive customer journeys. 

Qualifications

• Braze Certified Developer is required (TA preferred), with deep expertise in its capabilities, Postman, cURL, RESTful API integration, Webhooks, and best practices. 

• 3+ years of experience in marketing technology, automation, or CRM engineering. 

• Proficiency in JSON, SQL & NoSQL, Liquid, and JavaScript for data manipulation and integration. 

• Strong analytical skills, with experience in marketing attribution and performance analysis. 

• Experience with customer segmentation, Canvas journey orchestration, and lifecycle marketing strategies. 

• Familiarity with eCommerce platforms, CRM systems, and third-party marketing tools (Branch.io). 

• Passion for wellness, digital innovation, and creating exceptional customer experiences. 
• Experience migrating from SFMC to Braze, including translating Automation Studio workflows to Canvas journeys. 
• Experience with Braze Connected Content for integrating dynamic, real-time data from external sources into messaging campaigns. 

This position is based onsite in Beverly Hills.

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