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Sao Paulo

Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.

At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.

KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.

The Media Analyst will be responsible for executing marketing initiatives related to our offline media partnerships in São Paulo (e.g., radio, OOH, TV campaigns, and brand content collaborations). This role requires excellent communication and negotiation skills, along with a creative mindset and a strong understanding of media metrics. A deep knowledge of the betting industry will be a plus.

Key Responsibilities:

Working closely with the State Manager to develop and implement offline plans that align with the company’s goals

Prospect and establish partnerships with offline media channels, including radio, OOH, TV, and more

Develop and implement brand content strategies in collaboration with media partners

Evaluate and negotiate budgets, CPM, and campaign deliverables

Monitor and analyze the performance of offline campaigns, providing insights for optimization

Work closely with the other internal teams to align offline initiatives with brand strategies

Create reports on partnership and campaign performance, presenting results and recommendations

Qualifications

Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or related fields

Previous experience in offline media, negotiating with channels/vehicules, and analyzing campaign performance

Strong negotiation and communication skills

Knowledge of media metrics, including CPM and ROI

Ability to work collaboratively across teams and manage multiple projects simultaneously

Proficient in media analysis tools and campaign management software

Excellent verbal and written communication skills in Portuguese and English

At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!

Participation is prohibited for:

Individuals under 18 (eighteen) years of age;

Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;

- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:

- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;

- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;

- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;

- Athletes participating in competitions organized by entities within the National Sports System;

Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $45,000 - $60,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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