Job Description

POSITION SUMMARY:
● Manage the Commercial team of Asia to drive new business opportunities and develop strategic
engagement within each Audience Measurement MSG sales teams of Mid Market Sales.
● Develop country-specific synergies across verticals to establish Nielsen as the go-to brand within the
industry and with external stakeholders;

Key Responsibilities

New Business Development
● Develop monthly / quarterly / annual sales plans to Identify growth opportunities with existing and
new client groups;
● Deliver agreed quarterly / annual sales targets through new business development;
● Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a
brand to drive a high number of sales leads;
● Build internal relationships across business units and verticals for support with identifying
opportunities and converting the sale;
● Senior leadership involvement with proposal and pitch development;

Sales Strategies
● Prepare and analyze weekly / monthly / quarterly / annual sales reports (SalesForce and others) to
develop realistic and achievable sales pipeline and strategies to meet agreed sales targets;
● Support with developing and implementing competitive sales pricing and marketing;
● Develop and manage mid to long term strategies that enhances existing client relationships and
actively support client requirements across the industry;
● Drive marketing, roll-out strategy for new product introductions to the industry;

Client Engagement
● Develop strong and trust-based relationships with clients and key stakeholders in the industry;
● Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts
to drive retention and potential upselling opportunities;
● Develop a solid working understanding of Nielsen audience measurement solutions along with other
relevant Nielsen products to offer to clients a holistic set of insights;
● Create and deliver clear, concise and compelling internal and external client presentations
(proposals/solutions);
● Bring the different media solutions and teams together for one impactful Nielsen story for clients;
● Collaborate with regional/ global commercial, product and marketing teams to ensure the right
portfolio is available to clients in the near and medium term;
● Identifying and managing mutually beneficial opportunities to partner with the client;

● Provide feedback to product and operational teams regarding service developments to meet your
client’s needs;
● Monitor and encourage greater usage of Nielsen solutions in clients;

Leadership
● Lead, direct, and evaluate direct reports and their team members to align on overall business
strategies and achieve sales goals at country level;
● Manage and develop direct reports to serve as a coach / mentor with aim to develop future leaders;
● Deliver financial results by driving and championing a client-centric sales mindset within the
organization;
● Breaking down internal silos to facilitate a cohesive, efficient and profitable business unit;
● Represent the Nielsen brand within the industry and external stakeholders;
● Part of the Nielsen Regional and Local Executive Team and be involved in decision making regarding
the successful running of our local business.

Qualifications

EXPERIENCES & QUALIFICATIONS
● 5-8 years of commercial leadership, solution sales and sales skills, running a large team with full P&L
responsibility;
● Advanced knowledge and understanding of research, media, advertising and/or marketing in the
India market;
● Demonstrable experience in developing strategic business plans, and executing them successfully;
● Demonstrated leadership credentials by leading teams that have driven excellent business results
while navigating difficult situations such as market challenges, cultural change, and business
integration;
● Experience of working successfully within a ‘matrix’ style environment;

COMPETENCIES & SKILLS
● Strong understanding of business performance measures and corporate financials
● Meticulous with strong attention to detail;
● Possess leadership style that promotes ongoing growth and development opportunities for the team
● Team player with the ability to enable and encourage others within the team
● Commercially astute – especially in proposing and negotiating solutions
● Ability to understand, interrogate and translate complex business issues
● Strategic thinking, analytical and logical reasoning skills
● Result oriented, working with the end in mind;
● Resilient, persuasive and self motivated
● High-level accuracy and attention to detail
● Strong written and verbal communication / presentation skills in local and English languages
● Strong interpersonal skills with a collaborative mindset to work well with others;

Additional Information

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