Learfield is seeking an experienced, results-driven sales executive to lead the business development efforts for naming rights opportunities across its portfolio of collegiate athletic properties.

This role will be responsible for identifying, creating, and driving revenue-generating naming rights opportunities while serving as the primary liaison between university leadership, Learfield property teams, and the Commercial Partnerships organization. The Vice President of Naming Rights will work directly with Athletic Directors, alongside of commercial partnership VPs and senior university stakeholders to identify and commercialize naming rights opportunities for arenas, stadiums, and other high-profile athletic venues across Learfield's portfolio. Success in this role will be defined by the ability to originate opportunities and partner with Learfield's Commercial Partnerships team to develop and close transformational sponsorship agreements. This role is ideal for a proven rainmaker with deep experience selling naming rights, entitlement partnerships, and large-scale sponsorship platforms who thrives on relationship building, business development, and revenue generation. Essential Duties & Responsibilities: Business Development & Revenue Generation Lead Learfield's naming rights business development efforts across its portfolio of collegiate athletic properties. Identify and cultivate naming rights opportunities for stadiums, arenas and other premium university assets.

The ideal candidate will combine elite business development skills with deep sponsorship expertise to help universities unlock the value of their most important assets while delivering meaningful partnerships for leading brands. Required

15+ years of sales, sponsorship, business development, or partnership experience. Proven track record selling naming rights, entitlement partnerships, and other large-scale sponsorship agreements. Demonstrated success securing multi-million-dollar partnerships and complex platform-based deals.

Experience in collegiate athletics, professional sports, sports marketing, media, or entertainment. Existing network of senior marketing executives, sponsorship buyers, and agency leaders.

This position requires extensive travel, including frequent visits to university campuses, client meetings, industry conferences, and partner presentations. Candidates should expect to travel approximately 40-50% of the time. Pay Transparency:

💰 The approximate national base pay range for this position is $215,000 to $275,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales

💰 compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave

**🎁 Benefits & Perks

benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans.

The company strives each day to deliver the mission statement and embody the

🎯 core values that make Learfield an exciting place to work.

🎯 Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun