At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
Imagine working closely with many of the world’s largest sports properties, brands, and agencies worldwide to help them better understand their fans and how to best maximize sponsorship sales and investments.
Nielsen Sports is a trusted adviser and partner in sports and entertainment intelligence, helping our clients worldwide to maximize their commercial success. With our expansive suite of products and services, Nielsen Sports is uniquely positioned to provide insights and intelligence that help drive more effective decision-making for clients.
The Director, New Business Development role for Nielsen Sports will be responsible for new client acquisition across rights holders and properties within the US sports landscape.
TASKS AND RESPONSIBILITIES:
• Meet individual sales quotas, manage progress throughout the year against goals, and be accountable for individual sales performance.
• Develop and execute strategic plans to achieve sales targets and expand our customer portfolio while also meeting/ exceeding short and long-term goals and objectives.
• Provide detailed and accurate sales forecasting on a weekly, monthly, quarterly, and annual basis.
• Successfully identify and solve client issues through strategic, out-of-the-box thinking.
• Foster and maintain influential industry relationships with key decision-makers to promote the company profile and reputation as a trusted advisor.
• Collaborate with Sales, Account Management, and Operations teams to implement and deliver successful client outcomes across business functions within Nielsen Sports and externally
• Create a culture of success and ongoing business and goal achievement.
• Provide market feedback to company leadership regarding competitive offerings, prospect needs, and new product development ideas
• Represent Nielsen Sports, Esports & Entertainment at conferences, meetings, networking events, and other marketing initiatives.
WHAT WE OFFER YOU
• Working with the global market leader in sport and sponsorship research
• To be part of a diverse and talented team with opportunities for personal and professional development
• A challenging and varied role with a focus on sponsorship
QUALIFICATIONS
• Minimum 5 years of sales experience in a new business development role; industry-applicable experience a must
• Proven track record of reaching and exceeding financial targets
• Proven sales executive experience, meeting and/or exceeding individual and team revenue targets against assigned territory, sector, and/or accounts
• Experience in selling market research-focused products and integrated sponsorship solutions
• Proven ability to drive the sales process from lead generation to close independently
• Keen ability to articulate the distinct aspects of our products and solutions in a consultative manner
• Ability to communicate, present, and influence all levels of the organization, including executive and C-level
• Industry-specific knowledge of trends and behaviors across the sports, esports, and gaming landscapes, specifically as it relates to the sponsorship lifecycle for buyers and sellers
• Bachelor's degree preferably in Marketing, Business, Market Research, or a related field
• 5-8+ years of experience within the sports marketing, media, or research industry
• Effective organizational skills providing the ability to identify priorities and meet all deadlines assigned
• Customer-centric work experience with the ability to establish and maintain customer relationships
• Intellectual curiosity, critical thinking, problem-solving, and attention to detail
• Ability to independently analyze data, draw conclusions, and provide recommendations and insights
• Self-starter with excellent initiative and communication skills
• Proficient in the Microsoft Suite of products, specifically Excel (pivot tables, functions, formulas, charts, graphs) and PowerPoint and Google Suite products
LI-LE1
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Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of the annual salary for a new employee to be offered this role would be a $90,000-95,000 base salary, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Estimated Salary range:
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $100,000 - $150,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.
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