Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the North America Lifestyle Marketing Manager, you will drive the end-to-end regional strategy and execution for an emerging category within the Brooks Running brand. Your work will drive meaningful impact across the North American business, leveraging competitive insights, leading culturally relevant lifestyle marketing campaigns, and aligning with global strategy while tailoring initiatives to regional consumer needs. You will play a key role in bringing the category to life, ensuring our products resonate with cultural tastemakers who value style, authenticity, and innovation.
This role blends brand and retail marketing, requiring someone who can move fluidly from high-level strategy to hands-on execution. You will collaborate closely with cross-functional partners — including Global Brand Marketing, the Creative Lab, Merchandising, and Sales — to deliver fully integrated campaigns, lead Tier 0 (highly exclusive, top level retail partners like sneaker boutiques) event activations and partnerships, and build regional programs that strengthen and localize global strategy.
Success in this role demands a strategic, creative thinker with strong executional skills. This role requires someone who can guide partners, execute with ease, build relationships, and manage fast-moving timelines with confidence
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